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007 Limited Edition Blackwell Fine Jamaican Rum By Chris Blackwell

The release of the 25th film in the James Bond 007 franchise on the big screen is only two months away. Chris Blackwell, the founder of Island Records, is releasing a special Rum to celebrate the release.

In celebration of No Time To Die’s November 2020 release, Blackwell Rum is delighted to announce that it has partnered with the 007 film franchise.  Chris Blackwell – the Rock & Roll Hall of Famer and owner of Ian Fleming’s former residence, GoldenEye – is launching a special 007 Limited Edition release of his Blackwell Fine Jamaican Rum. The 750 ml bottle will retail for $35 in major markets in November of 2020.

The limited-edition Rum features an augmented reality experience available via a QR code on the bottle, where Blackwell, who is best known for discovering Bob Marley, comes to life to share life stories, music selections, cocktail recipes and more.

“James Bond has been a big part of my life, from my childhood lunches with Ian Fleming at GoldenEye to being a location scout on the first movie, Dr. No (1962). It was a pleasure working alongside the No Time To Die production team in Jamaica providing our iconic rum for the set in James Bond’s house, which has made this very special relationship come full circle. says Blackwell. 

The Fine Jamaican Rum is inspired by his family’s time-honored recipe. This aged, rich and fragrant dark gold rum is filled with the warmth and sensuality of Jamaica.  “This is a rum that celebrates Jamaica, my friendships, and also my family legacy,” adds Blackwell. 

In  No Time To Die,  Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.

The film is set to be released in theaters November 12, 2020 in the U.K. and in the U.S on November 20.

Michael Sandoval

Michael Sandoval is the Founder and Executive Producer of MUSE TV, as well as the Producer of NEWS x MUSE, Destination: The Theme Park Travel Show, and he is the Co-Executive Producer of "Hey Han" with Executive Producer and host, Hannah Fletcher. MUSE TV originated as a website covering music and entertainment news in 2012. The company has expanded to YouTube, as well as having its own podcast. One decade later, the MUSE TV Network now exists on Roku and Amazon Fire TV. Sandoval grew up in East Los Angeles, having graduated from Don Bosco Technical Institute. He began his journalism career in junior college where he wrote for the San Gabriel Valley Tribune and Whittier Star News, covering high school sports. Michael then continued his education at Cal State University, Fullerton in which he worked at KTLA as a production assistant for Kurt the Cyberguy. His journalism career eventually led to the transition into the realm of professional sports- specializing in marketing, sales, event planning and public relations with the National Hockey League, Los Angeles Angels, Los Angeles Galaxy and Los Angeles Dodgers. Michael later crafted a hybrid of his journalism career, combined with his newfound marketing skills to create not only the MUSE TV as a news outlet, but also the MUSE TV Internship Program. This program exists with the mission to help develop the next generation of journalists.

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