Chicago, ILâ€”The National Beer Wholesalers Association (NBWA) hosted its 79th Annual Convention this weekend, awarding Portland, Maineâ€™s Allagash Brewing Company as NBWAâ€™s â€œPartner of the Year.â€
Awards are given to brewers who are considered as the â€œbest in the marketplaceâ€ to not only produce beer but those who build strong relationships, provide valuable education and offer support to their community distributors.
Producing over 83,000 barrels in 2015, Allagash Brewing Company has been brewing Belgian inspired beer since 1995, founded by Rob Tod, and every year in March, Allagash works together with their distributors to host â€œSaison Day,â€ educating consumers about the Saison style of beer.
â€œTo many around the country, it is no mystery that Allagash makes great beer and is in the forefront of innovation,â€ said Joey Waraskevich of Pine State Beverage and partner of Allagash, â€œWhat may not be obvious to some is the support and quality of people they provide to their wholesale supporters.â€
Allagash provides their distributors with posters, videos, artwork and sales sheets about the brand specifically for new products. Allagash also recognizes their distributor that sells more than 100,000 case equivalents by hand deliver custom-made signs.
According to Waraskevich, Allagash is made up of â€œhardworking employeesâ€ who not only have â€œknowledge of the beer industry but â€œquality people of great characterâ€ that follows through in order to thank distributors for selling their beer.
Waraskevich said, â€œIt will take you five minutes of being in the brewery to discover that everyone is genuinely proud of where they work.â€
In order to better information when conveying to the retail buyers from their distributors, Allagash created a custom profit calculator app that can calculate profit made by products at retail versus at competing brands.
Among other recipients in this yearâ€™s convention included Missoula, Montanaâ€™s KettleHouse Brewing Co. for the â€œBrewer Partner Sales Executionâ€ award and Alexandria, Virginiaâ€™s Port City Brewing Company with the â€œBrewer Partner Marketing Innovationâ€ award.
â€œAllagash, KettleHouse and Port City are three of the more than 4,000 breweries that are generating such excitement for beer around this country and providing the American consumer with unprecedented choice and quality,â€ said NBWA President & CEO Craig Purser, â€œâ€¦ America’s beer distributors look forward to celebrating the success of each of these brands and recognizing many more innovative and collaborative brewers in the future.â€