Today American Airlines and the Walt Disney Studios announced a strategic collaboration on the upcoming â€œDisneyâ€™s Planesâ€ movie, including a cameo appearance by Tripp — inspired in part by Americanâ€™s Boeing 777-300ER, the newest addition to Americanâ€™s fleet.
Tripp dons the airlineâ€™s new look, complete with the companyâ€™s newly developed flight symbol and stripes on his tail for a special cameo appearance in the film.
â€œDisney is a global family brand and working with them gives us a fun opportunity to connect with families who know and love the iconic American Airlines brand,â€ said Rob Friedman, Americanâ€™s Vice President â€“ Marketing.Â â€œThrough this collaboration, we have a lot of great things planned for this summer, including exciting trip promotions and in-airport activities, so I encourage everyone to stay tuned.â€
To kick off the excitement, American and Disney this morning surprised customers traveling through Los Angeles International Airport (LAX) with gate celebrations and giveaways, including special guest appearances by the filmâ€™s director Klay Hall and actor Carlos Alazraqui, who provides the voice of passionate racer El Chupacabra (El Chu) in the film.
In addition, American and Disney today premiered a special version of the â€œDisneyâ€™s Planesâ€ trailer for LAX customers, as well as Americanâ€™s new custom animated commercial directed by Hall, and developed in conjunction with McCann Worldgroup. In the spot, characters from the movie, including Dusty, El Chu and Tripp, highlight Americanâ€™s fleet modernization efforts with a comedic flare. American also held the inflight debut of the trailer and commercial spot onboard Flight #2442 from LAX to Dallas/Fort Worth International Airport (DFW). The trailer, ad spot and images of Tripp are available for viewing starting today at aa.com/disneyplanes.
â€œIâ€™m a lifelong aviation fan and â€˜Disneyâ€™s Planesâ€™ has allowed me to explore so many facets of flying,â€ said Hall. â€œI think the addition of Tripp to our lineup really adds to the fun, particularly for aviation buffs like me.â€
â€œDisneyâ€™s Planesâ€ and Tripp soar into theaters nationwide beginning Aug. 9, 2013.Â Leading up to the filmâ€™s release, the companies plan to roll out an integrated marketing effort, including collaborated advertising, promotions and inflight entertainment. American will also feature an inflight version of the movie in October, one month earlier than other airlines, as part of Americanâ€™s continuing effort to provide customers with the latest and most exclusive content.
For more information on Americanâ€™s 777-300ER and other fleet renewal plans, visit aa.com/newplanes, and for more information about Americanâ€™s collaboration with â€œDisneyâ€™s Planes,â€ please visit aa.com/disneyplanes.