Are you Ready? Universal Studios Parks in the US is launching a brand new campaign that is taking them to a whole new level. Called, â€œIâ€™m Ready,â€ the campaign will show how Universal theme parks take family vacations to greater more immersive heights while playing on the nostalgia so perfectly capitalized on by other brands nearby.
As kids are growing up and itâ€™s suddenly time for a different kind of family vacation. Leaving the bland kiddy rides behind, families areÂ ready for more excitement, exhilaration and adventure. Itâ€™s time to just let loose and have fun – together.
Universalâ€™s theme parks in Orlando and Hollywood offer exactly the kind of vacation your family craves â€“ bringing together popular cultureâ€™s most compelling stories, characters and adventures to create some of the worldâ€™s most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as The Wizarding World of Harry Potter, outrageously fun attractions such as Despicable Me Minion Mayhem and highly themed, authentic experiences based on cutting-edge television, such as The Walking Dead Attraction and Race Through New York Starring Jimmy Fallon.
Universal Parks & Resorts is showcasing these experiences as part of a national brand campaign set to launch today. It will be the first time Universal Orlando Resort and Universal Studios Hollywood speak to consumers with one voice.
It comes after years of transformational growth at both Universal theme park destinations â€“ growth that has reinvented theme park entertainment itself. The campaign includes a national television advertisement, digital advertising placements, a joint Universal Orlando and Universal Studios Hollywood web landing page where guests can go to get more information â€“ and more.
â€œUniversal Parks & Resorts provides world-class entertainment destinations with signature theme parks in both Orlando and Hollywood that create unparalleled entertainment for the whole family,â€ said Alice Norsworthy, Executive Vice President of Marketing for Universal Parks and Resorts. â€œThis new campaign speaks to the needs of families as the evolve â€“ and it invites them to vacation on a whole new level.â€