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CoinFlip, the leading global cryptocurrency ATM operator, today announced a new marketing campaign to display the simplicity around investing in Bitcoin, Ethereum, Dogecoin and other cryptocurrencies. CoinFlip’s new ad, titled “So Flippin’ Easy,” features actor and long-time crypto investor Neil Patrick Harris unveiling the company’s ATM and cash to Bitcoin model, allowing anyone to join the wave of mass crypto adoption.

“Cryptocurrency is the future of how we shop, invest, and do business, but it can also be incredibly technical and intimidating. I prefer my transactions to be simple and to the point,” said Neil Patrick Harris. “It’s why I joined forces with CoinFlip – their ATMs make it so anyone can turn their cash into a significant investment opportunity with a great return. I’m pleased to partner with them and spread the word about how their ATMs and online Trade Desk services work so more people can have access to the exciting world of cryptocurrency.”

With this campaign, CoinFlip leans further into its mission of making cryptocurrency more accessible by educating the public about the ease of participating using the cash they have on hand. As more consumers look for ways to incorporate crypto into their finances, CoinFlip provides a simple easy way to invest for those that aren’t tech-savvy. Harris is a great spokesperson and prime example of someone who started out investing in cryptocurrency early as a novice and learned more over time. 

“Cryptocurrency can be intimidating, and one of the things we set out to do with this campaign was to demystify it by showing how simple it can be to buy Bitcoin,” said Ben Weiss, CEO of CoinFlip. “As a company, CoinFlip is committed to helping everyone have access to the benefits of Bitcoin. Some people leverage crypto as an alternative asset; others use crypto when they have reduced or no access to traditional banking resources. No matter the reason, CoinFlip will be there with our expansive ATM network, online trading options and award-winning customer service to answer any questions you may have whether you are making your 1,000th transaction or your first.” 

Created by advertising agency The Boathouse, the campaign will debut nationally across television, OTT, YouTube and social channels. Television and OTT spots will initially run in five markets: Chicago, Boston, Tampa, Denver and San Antonio with :60, :30, :15 and :6 second spots. You can see the advertisement that was released below.