Music

Converse Rubber Tracks Helps Bands Get Heard

Bands and Musicians work hard to create and release their art but to be honest it is not free or have support when your an independent artist with no record company. Converse has come up with a program that has allowed independent bands have the opportunity to get studio time to create the best track they can. It is a contest that is opening doors for many musicians around the country and world.

In December 2015, Converse announced the launch of a new playlist featuring 13 tracks of original music recorded by emerging artists worldwide as part of the recent Converse Rubber Tracks global studio takeover in September 2015. The program provided 84 up-and-coming music acts free recording time at legendary recording studios over a two-week period.

The program provided 84 up-and-coming music acts free recording time at legendary recording studios over a two-week period. To celebrate its success and the artists that recorded, Converse Rubber Tracks debuted a growing music compilation premiering 13 new songs recorded at iconic studios such as Abbey Road in London, England; Hansa Tonstudio in Berlin, Germany; Tuff Gong in Jamaica, Kingston; and Stankoniain Atlanta, Georgia.  The Converse Rubber Tracks playlist will be a growing compilation, slated to feature select original music from the 84 artists chosen to be a part of the studio takeover. Representing artists from over 25 countries such as Australia, Brasil, Canada, China, France, Iceland, India,Indonesia, Mexico, Netherlands, New Zealand, Poland, South Africa, South Korea, Spain,United Kingdom, the United States of America, and more.

Converse is offering a unique opportunity for musicians and bands, How important is music to the company and the discovery of new musicians and/or bands?

For decades, the music and artistic community worldwide adopted the Converse Chuck Taylor All-Star as their expression of individuality and independence. Converse has been on the feet of countless musicians as they’ve honed their craft in bedrooms, garages, rehearsal spaces, recording studios, and on stages around the world.  We’ve always been a part of the music scene organically and because of this, we’ve felt compelled to do something to give back to the community that made – and continues to make – the brand what it is. That’s how the idea for Converse Rubber Tracks was born. A primary objective of ours is to give back and help inspire a new generation of musicians, and the Converse Rubber Tracks platform – which supports artistic expression by providing musicians key resources at no cost – was our answer, and how we intend to continue operating within the changing music landscape.

Have you seen a growth in submissions since the beginning of the CRT program and how can they apply?

Since launching in 2011, we’ve had over 1000 artists be a part of the Converse Rubber Tracks program to date. Through both our permanent and pop-up studios around the globe, we’ve been able to reach vibrant music communities in key cities worldwide including San Francisco, Boston, Los Angeles, Austin, Toronto, Amsterdam, Hamburg, Mexico City, Barcelona, Beijing, Paris, Berlin, Johannesburg, Bangkok, Rio de Janeiro, São Paulo, Bogotá, Santiago, Belo Horizonte, Recife, London, and most recently, Nashville.  Bands of all ages and genres are encouraged to register for studio time at http://www.converse.com/rubbertracks. Bands need to show a commitment to their craft and are selected by key members of the Converse Rubber Tracks team.

Will there be additional Converse Rubber Tracks Studios opening in the near future? 

Since opening the flagship Converse Rubber Tracks studio in Brooklyn in 2011, we’ve expanded immensely to support local music communities through platform pillars founded on the same mission – providing aspiring artists from around the world the opportunity to unleash their creative spirits. Through our permanent recording studios in Brooklyn, Boston, and Brasil and ongoing pop-up studios in key cities like Los Angeles; our Converse Rubber Tracks Live concert series; and our online Converse Rubber Tracks Sample Library, we’ve since taken the platform to another level with our recent global studio takeover, which provided 84 up-and-coming artists from around the globe the opportunity to record at iconic studios such as Abbey Road in London, England; Hansa Tonstudio in Berlin, Germany; Tuff Gong in Jamaica, Kingston; and Stankonia in Atlanta, Georgia. We’ve created a platform that truly supports and champions young artists and we will continue in that spirit in every new endeavor.

If people would like to hear the songs created at the studio is there a way to purchase the music or is there a plan to release an album with the songs produced at CRT?

After their recording session, Converse Rubber Tracks artists own the rights to all of the material recorded in the studio 100%.  What they choose to do with the material once they leave the studio is entirely up to them.

The program provided 84 up-and-coming music acts free recording time at legendary recording studios over a two-week period. To celebrate its success and the artists that recorded, Converse Rubber Tracks debuted a growing music compilation premiering 13 new songs recorded at iconic studios such as Abbey Road in London, England; Hansa Tonstudio in Berlin, Germany; Tuff Gong in Jamaica, Kingston; and Stankoniain Atlanta, Georgia.  The Converse Rubber Tracks playlist will be a growing compilation, slated to feature select original music from the 84 artists chosen to be a part of the studio takeover. Representing artists from over 25 countries such as Australia, Brasil, Canada, China, France, Iceland, India,Indonesia, Mexico, Netherlands, New Zealand, Poland, South Africa, South Korea, Spain,United Kingdom, the United States of America, and more. To listen to the playlist, click HERE.

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Michael Sandoval

Michael created MUSE/MUSE TV after a career in professional sports and journalism. Born and raised in Los Angeles, California. He attended Don Bosco Technical Institute in which he studied Electronics and Computer Science and California State University, Fullerton in which he graduated with a degree from the College of Communication in Journalism. He is a big Foo Fighters fan, loves Star Wars and loves photography. Member of the Los Angeles Online Film Critics Society.
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