Disney and Lucasfilm today kicked off the countdown to Force Friday II, the global event celebrating the launch of the products fromÂ Star Wars: The Last Jedi, with an AR surprise forÂ Star WarsÂ fans around the world.
Fans within a mile of 20 global landmarks simply open theÂ Star WarsÂ App, selectÂ Find the ForceÂ and point their phone to the sky to see a short augmented reality scene unfold. The 10-second animation shows a Star Destroyer loom over key landmarks as two TIE Fighters shoot past into the distance.
â€œThis Force Friday II weekend, weâ€™re inviting fans and families to join the Resistance and help â€˜Find the Forceâ€™ in our global augmented reality treasure hunt taking place across more than 20,000 retail locations. Weâ€™re kicking the event off with an extra AR surprise for anyone near 20 of the worldâ€™s most iconic destinations. Just open theÂ Star WarsÂ App â€“ and look up!,â€ comments Paul Southern, Senior Vice President, Global Licensing at Lucasfilm.
Fans with theÂ Star WarsÂ App near one of the 20 landmarks can take pictures of the AR scene and join the social conversation using #FindtheForce and #ForceFriday.Â Others can check out videos and photos of the scenes at starwars.com.
Today through Sept. 3, fans can view the AR scene within a mile of the following geographical coordinates (there are apps and other mean to convert geographic coordinates to a point on a map):
|Coca-Cola London Eye||UK|
|Golden Gate Bridge||USA|
|Memorial de America Latina||Brazil|
|Piazza del Duomo||Italy|
|Sydney Harbour Bridge||Australia|
|Victoria Harbour||Hong Kong|
The augmented reality adventure will continue through the weekend asÂ Star WarsÂ fans across the planet unite forÂ Find the Force,Â the pop-up AR treasure huntÂ rolling out at 20,000 retail locations around the world for Force Friday II from Sept. 1-3. ItÂ will feature new and favoriteÂ Star WarsÂ characters from the upcoming film via theÂ Find the ForceÂ feature in theÂ Star WarsÂ App. More information andÂ an early look at the new Porg characters in AR is available atÂ www.starwars.com/findtheforce.