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Deorro shares new partnership with Toyota to fans on Super Bowl Sunday

Via Instagram story, American DJ Deorro shared his excitement in joining the Toyota USA team. The Bailar artist watched Super Bowl LII alongside two other influencers that have recently announced their relationship with the corporation as well. This included fitness coach Massy Arias and Wild-N-Out’s Timothy DeLaGhetto.

Los Angeles native Deorro began his DJ career performing at local venues and house parties. And by the age of just 17, he had began producing his own music.

Fast forward to now being signed to Ultra Records, Deorro has performed at various International festivals and events including Nocturnal Wonderland and the Good Life Festival and Future Music Festival. He has gained the support from elite artists within the EDM genre like Porter Robinson, Dillon Francis, Steve Aoki, and many others after his rapid rise to success. Also, the DJ owns and operates his own record label, Panda Funk, in an attempt to focus on making quality music and expanding its overall reach and audience.

Similar to influencer Timothy DeLaGhetto’s thoughts on Toyota’s #WeAreAllOne campaign, Deorro compared his experiences of  dealing with team dynamics within his career in an interview with MUSE. He refers to his team members as a part of his family, which could be understood with how much time they spend with one another.

Toyota’s campaign features a group of male friends, from very different ethnic and religious backgrounds, that get together to share the experience of watching a football game. Their shared interest in the sport of football unites the group of men that may not have otherwise connected with one another. This is the message Toyota is trying to relay to its viewers and one that Deorro states to be one of the reasons why he endorses the company.

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Asia Woodley

Asia is a entertainment host and reporter for MUSE. She also co-hosts The Cali Kickback on DASH Comedy Radio based out of West Hollywood. More recently, she starred on season 7 of MTV's Are You The One while graduating with a Bachelor's in Communications from California State University of Fullerton. Asia is especially passionate about on-air broadcast reporting, entertainment culture and sports. However, she also possesses strong writing and news reporting skills in both print and online media platforms. She also has mild experience in photography. Asia is located in the Inland Empire/LA area.

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