With season One of Face Forward having averaged nearly 5 Million Unique Viewers Per Episode.
E! News is building on its success of the digital content, as the network’s hit original Snapchat Show Face Forward returns for a 16-episode second season premiering exclusively on Snapchat’s Discover Page this Saturday, at 6am ET.
Beauty guru Patrick Starrr, online hair sensation Tiarra Monet, and celebrity stylist Johnny Wujek reunite as they meet deserving young women who are ready for a complete style overhaul culminating in a celebrity-inspired photo shoot.
“E! News continues to develop and launch innovative quality content that resonates with young audiences on the most engaged platforms, and ‘Face Forward’ is a perfect example of the kind of programming we are focused on,” said Bryce Kristensen, Head of E! Content Lab and VP, Digital Development and Production, E! News. “The success of ‘Face Forward’ on Snapchat shows that millennials respond to truly immersive and impactful experiences that let them authentically explore their passion points.”
Additionally, Abercrombie & Fitch returns as the exclusive launch partner for the first half of the season. This new season of “Face Forward,” along with “The Rundown” and “What The Fashion” is the latest to launch as part of E!’s successful partnership with Snapchat.
“Season one of ‘Face Forward’ created the perfect vehicle for Abercrombie & Fitch to reach their target consumers with great video content on all platforms,” said Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. “From the Snapchat Show to Snap Breaks on E!, this partnership allowed NBCUniversal and A&F to enhance our consumer experience and deliver tangible business results at the same time, increasing brand awareness, favorability and purchase consideration.”
Snap’s Head of Original Content, Sean Mills said Face Forward’s debut season was a hit with Snapchatters, and we’re excited for our community to dive into season two…we know Snapchatters are passionate about fashion, and ‘Face Forward’ is a new take on the traditional makeover show for our mobile-first audience.”