Entertainment

Electric Noel Drive Thru Experience Now Open In NorCo

Electric Noel officially opened its doors for the holiday season on December 3. The high-tech, drive-thru Christmas experience that sets you on a holiday journey full of music and light spectaculars that surprise and delight. 

Electric Noel, located 60 miles west of Los Angeles at SilverLakes Park in Norco, CA, is designed in compliance with the Center for Disease Control (CDC) to be COVID-19 safe.  The community-first experience, produced by a collective of award winning designers who have worked with Netflix, NBC, Warner Bros, AMC, WME, and Live Nation, was created to enliven the holiday spirit and bring over a month of Christmas festivities to SoCal in a year where things have looked anything but normal. 

DEED Entertainment, a California Benefit Corporation founded by the innovators behind experiential at Coachella and Outside Lands, are behind the high-tech, drive-thru experience following the success of Fright Farm which was held at the same location.

‘Throughout the past few years, our team’s eyes have been opened to a much greater opportunity to bring narrative based entertainment to the world,’ says David Luff, Creative Director & CEO for DEED Entertainment. ‘Electric Noel was conceived with COVID-19 in mind to make sure there is an opportunity for people to experience some fun out of the house in a safe way. We’re determined to create next level entertainment to animate the Christmas spirit in Norco.’

‘We have always envisioned SilverLakes as the hub of community and this event is one of the ways that we can bring community together in a safe environment during these unprecedented times,’ said Rebecca Ross, COO of SilverLakes Park.  

Electric Noel guests are required to book a time slot online ahead of their visit and will arrive to a contactless experience from check-in throughout. All prompts, sounds, and protocols will be facilitated through FM transmission to vehicle stereo with complete directions given prior to entering. 

Upon entering, each vehicle will join a caravan to cruise through the experience while listening to the show via the FM transmission. Embarking on a journey for about 30 minutes, vehicles will begin at Santa’s command center and the elf village, weaving through Main Street and down Mistletoe Lane while discovering the neon glow of lights along the way. The joyful storyline and musical tracks ranging from Reba McIntyre to Frozen is fun for the whole family and its magical, high-tech spectacle of lights is truly a sight to behold, complete with a surprise at the end that can’t be missed. Whether you’re naughty or nice, a trip to Electric Noel is on top of the list this year.

Electric Noel will be open from December 3rd throughout the new year, closing January 3rd. Hours of operation are 5pm – 10pm Tuesday through Sunday. The experience is all ages and tickets are $39 per vehicle for off peak weekday hours and $49 per vehicle on weekends. Ticketed reservations can be made now at electricnoel.com.

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Michael Sandoval

Michael created MUSE/MUSE TV after a career in professional sports and journalism. Born and raised in Los Angeles, California. He attended Don Bosco Technical Institute in which he studied Electronics and Computer Science and California State University, Fullerton in which he graduated with a degree from the College of Communication in Journalism. He is a big Foo Fighters fan, loves Star Wars and loves photography.

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