LONG BEACH, CAÂ –Â Epson is transforming theÂ $40 billionÂ North American printing market1, addressing one of the biggest pain points for small businesses and consumers: running out of ink. Under its new EcoTankâ„¢ brand, Epson today unveiled five new all-in-one color printers featuring large ink reservoirs â€“ what Epson defines as the Supertank category â€“ that come loaded and ready for up to two years of prints without replacing the ink2.
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EcoTank color printers combine the high-quality printers Epson is known for with dramatic in-box cost savings and ultra-low ink replacement costs. In addition, EcoTank printers eliminate the common frustration of running out of ink at inevitably the most inopportune time. Less ink refills also means less waste. When comparing EcoTank to a traditional printer, the ink included with the EcoTank is equivalent to about 20 sets of ink cartridges3Â or more, depending on the model.
“The introduction of EcoTank marks a fundamental shift in the way we think about using color in business and in the home,” saidÂ Keith Kratzberg, Executive Vice President,Â Epson America.Â “EpsonÂ®Â EcoTank sets a new standard for color printing, convenience and value. We believe that our new EcoTank printers are well-positioned to take a large bite out of the small business printer market.”
Unleashing Color Printing
About 90 percent of the pages printed inÂ the United StatesÂ are printed in black-and-white, not color4. Two-thirds of those pages could be in color. Previously, a major barrier to color printing has been the cost of ink replacements. EcoTank printers are loaded and ready with up to two years of ink2Â â€“ and when replacement ink is needed, the cost will be as low asÂ $12.99Â per bottle, orÂ $52per set of bottles. For example, a standard home printer requires approximately 20 sets of cartridges to print the same number of pages included with the equivalent EcoTank printer3.
“Epson’s EcoTank launch represents a sea change in today’s printer market,” saidÂ Barbara Richards, senior consultant, InfoTrends. “Establishing a new printer category â€“ Supertank â€“ Epson is positioning itself for significant market expansion. The appeal of low-cost, hassle-free color printing in business and in the home has potential to capture a significant share of the market.”
EcoTank printers are part of the Supertank category, and combine the latest in advanced MicroPiezoÂ®Â printhead technology with a large ink reservoir to create an entirely new printing system. EcoTank is available in five models for the home and small-to-medium business, offer a two-year limited warranty with registration5Â have built-in wireless for easy printing from tablets and smartphones6Â across a range of operating systems, as well as through Epson Connectâ„¢ solutions.
WorkForceÂ®Â Pro WF-R4640 EcoTank All-in-One, powered by PrecisionCoreÂ®Â â€“ for the small business, with an in-box ink yield of up to 20,000 black and 20,000 color pages7Â and print speeds of up to 20 ISO ppm (black) and 20 ISO ppm (color)Â â€ . The WF-R4640 delivers Performance Beyond Laserâ„¢, producing print-shop quality prints with up to 70 percent lower total printing costs vs. color laser8. It features a 580-sheet capacity, auto 2-sided printing, copying, scanning and faxing and a 4.3″ color LCD.
WorkForce ET-4550Â EcoTank All-in-One, powered by PrecisionCoreÂ â€“ for the home office, with an in-box ink yield of up to 11,000 black and 8,500 color pages9, high-speed, laser-quality black text, and print speeds of up to 13 ISO ppm (black) and 7.3 ISO ppm (color)Â â€ . The ET-4550 features 2.2″ LCD, auto 2-sided printing, a 30-page Auto Document Feeder, and a 150-sheet paper capacity.
WorkForce ET-4500Â EcoTank All-in-OneÂ â€“ for the home office, with an in-box ink yield of up to 4,000 black and 6,500 color pages9Â and print speeds of up to 9.2 ISO ppm (black) and 4.5 ISO ppm (color)Â â€ . The ET-4500 features a 30-page Auto Document Feeder, a 100-sheet paper capacity and a 2.2″ LCD. It also includes built-in Wi-Fi DirectÂ®10, and easy printing from iPadÂ®,Â iPhoneÂ®, tablets and smartphones6.
ExpressionÂ®Â ET-2550Â EcoTank All-in-OneÂ â€“ for the home, with an in-box ink yield of up to 4,000 black and 6,500 color pages9Â and print speeds of up to 9.2 ISO ppm (black) and 4.5 ISO ppm (color)Â â€ . The ET-2550 features a 1.44″ color LCD, PC-free photo printing with a built-in memory card slot11, and a 100-sheet paper capacity. It also includes built-in Wi-Fi Direct10, and easy printing from iPad, iPhone, tablets and smartphones6.
Expression ET-2500Â EcoTank All-in-OneÂ â€“ for the home, with an in-box ink yield of up to 4,000 black and 6,500 color pages9Â and print speeds of up to 9.2 ISO ppm (black) and 4.5 ISO ppm (color)Â â€ . The ET-2500 offers easy one-touch copying to get high-quality copies fast, and a 100-sheet paper capacity.
Pricing and Availability
The Epson Expression ET-2500 EcoTank ($379Â MSRP), Expression ET-2550 EcoTank ($399Â MSRP), WorkForce ET-4500 EcoTank ($429Â MSRP), WorkForce ET-4550 EcoTank ($499Â MSRP) powered by PrecisionCore, and the WorkForce Pro WF-R4640 EcoTank ($1,199Â MSRP) powered by PrecisionCore will be availableÂ September 2015Â through major computer, office and electronic superstores, mail order, including Staples, Best Buy, Office Depot, Amazon, Microcenter,Â Costco.com,Â Samsclub.com,Â Target.com,Â Walmart.comÂ andÂ www.epsonstore.com. For more information and availability, please visitÂ epson.com/ecotank.