Media platform Complex and boutique group ReedPop teamed up to bring the first ever ComplexCon to the port of Long Beach, California this past weekend. Some of the minds behind this event included: legendary artist Takashi Murakami, award-winning producer Skrillex and their Cultural Director/Executive Chair Pharrell Williams.
It was a convention unlike others where it had more of a festival vibe where fashion, art, music and much more collaborated together to make this two-day event successful. Complex describes itself as â€œa community of creators and curators armed with the internet, and committed to surfacing the most relevant conversations-sourced from both multi-cultures and the multicultural-that define our new America. We make culture pop.â€ In other words, they help bring to light the voices and conversations being had amongst the different cultures that make up the melting pot.
Doors opened at 10 a.m. Saturday morning, where ticketholders found themselves with a list of things to do such as: checking out booths that featured music, style, sports, sneakers, film and pop culture. From the moment you step into the lobby of the Long Beach Convention Center, you are immersed in a world of creativity. Artist Takashi Murakami, designed the events brand identity and overall look to ComplexCon. DJs Zane Lowe and Ebro, located in the Beats 1 Radio booth both streamed the event. Murakamiâ€™s designs made a perfect backdrop for a selfie. A restaurant and lounge featured Complexâ€™s popular â€˜Hot Onesâ€™ sessions where celebrities were in attendance.
The showrooms were filled with fashion pop up booths, such as; 1800 Paradise, Adidas, Awge Shit by ASASP Rocky, DKE Toys, Dunkxchange, G-Shock, G-Star, Nike, Pums, and much more. With all the booths to look at, shop, and interact with, anyone was able to lose track of time quickly. Aside from fashion pop ups, there were also interactive booths like, Call of Duty: Infinite Warfare that allowed players to take their enjoyment of the game with a whole new 8-minute virtual reality experience. The XQ Super School Bus made a stop in convention where guest were able to enter and see what XQ was all about.
Starting at 11:30am on both days, panels were moderated by members of Complex Media staff and were held throughout the day, lasting about 30 minutes. Discussion topics for these ranged from; Achieving Longevity in the Game â€“ featuring Ice Cube, Tony Hawk and Noah Callahan-Bever, The Sneaker Of the Year: A Debate â€“ with Wale, Russ Bengtson and Benjamin Kickz, Following Fame: From Instagram to Stardom, and even a The Business of Weed- with Wiz Khalifa, The Game, Dr Dina, and Action Bronson.
With a whole lot going on for guests to do, the real enjoyment came at the end of the day, when artist took the stage in the Complex Arena Stage. The lineup for both days included: Skrillex, Virgil Abloh, Travis Scott, Kid Cudi, Brittany Sky, Snoop Dogg, Migos, 2 Chainz, Pharrell, and much more. Many fans were excited to see the performers, especially Kid Cudi who performed for the first time since going to rehab. DJ Zane Lowe expresses his thoughts on Cudi to Pierce Simpson in the ComplexCon lobby. He says, â€œSeeing what he is going through personally and hitting the stage. A lot of people are here and what Complex represents. Cudi is like the poster boy for all of it. Like where music is today, the fashion. â€œ
ComplexCon was successful being that it was the first time it was held. This two-day event delivered what it promised as many guest said they enjoyed not just fashion, music, food and art, but the panels and discussions as well.