Before this year is over with, Footlocker and Jordan Launch their Holiday Campaign featuring NBA star Kawhi Leonard.
The spot, entitled “Bold Like Kawhi,” comedically highlights Leonard’s unexpected day in his new Air Jordan 1 OG High Gatorade sneakers, together with appearances by teammate LaMarcus Aldridge and rapper, Nipsey Hussle.
In the spot Leonard is sitting in a locker room, unwrapping a holiday gift from Aldridge. Inside the gift box, he finds an orange pair of Gatorade AJ1s.
Leonard, who is known for his focused and even-keeled demeanor, goes on to have an unusually crazy day in his bold new shoes.
With things including, driving a low-rider, hitting up a recording studio with Nipsey Hussle, nightclubs with Les Twins, and to top it off, he captures the whole day on social media.
— Foot Locker (@footlocker) December 20, 2017
This Holiday Campaign is all about being bold, which is the idea behind Kawhi Leonard decision to partner with Footlocker to show his fans a different side to him.
The Air Jordan VI Gatorade draws Inspiration from the Gatorade’s Iconic bottle design and the brands 1991 “Be Like Mike” Campaign.
The spot features the new Gatorade AJ1s, which launch in four bold colors – Orange, Lemon Lime, Grape and Blue Cherry on Dec. 26.
Foot Locker is the only retailer carrying all four colors. Also, Footlocker will release the Air Jordan VI Gatorade on Dec. 30.