Over 1300 U.S. retail locations will host Force Friday II midnight openings tonightÂ celebrating array of newÂ Star Wars: The Last Jedi productsÂ with tech toys front and center
As the global Force Friday II celebration kicks off around the world, fans in Australia were the first to officially unveil a new dark side character from the upcomingÂ Star Wars: The Last JediÂ film, named BB-9E.
Stores across Australia opened their doors at midnight to welcome fans seeking newÂ Star Wars: The Last JediÂ products, and attendees got to meet BB-9E in both AR and toy form to share with other fans via social media.
This new droid, part of the astromech unit of the First Order that keep their starships and machinery operational, isÂ featured across theÂ Star Wars: The Last JediÂ product lines, and can also be viewed in life-size AR form at participating retail locations hosting theÂ Find the ForceÂ pop-up AR treasure hunt. Using theÂ Find the ForceÂ feature in theÂ Star WarsÂ App, fans will be able to unlock an AR version of BB-9E on day one of the three-day initiative (Sept. 1-3), while getting a first look at the newÂ Star Wars: The Last JediÂ toys, collectibles, books, comics, apparel,Â home dÃ©corÂ and more.
â€œSinceÂ Star WarsÂ became a cultural phenomenon 40 years ago, consumer products have been a critical part of the fan experience, helping to introduce new audiences to the franchiseâ€™s rich stories and characters. Technology-powered storytelling is at the core of theÂ Star Wars:Â The Last JediÂ product line, and will immerse fans in theÂ Star WarsÂ universe like never before,â€ comments Jimmy Pitaro, Chairman of Disney Consumer Products and Interactive Media.
Fans will get their first chance to take home products inspired byÂ Star Wars: The Last JediÂ over the Force Friday II weekend. The new line isÂ Star Warsâ€™Â most innovative yet, infusing technology to allow fans to experience the franchise in whole new ways. Key technology-led products include:
Force Link Starter Set + Figures, Vehicles & Playset by Hasbro:Â Hasbro’s new Force Link technology combines wearable tech with the beloved characters and vehicles from theÂ Star WarsÂ saga to deliver a play experience that bringsÂ Star WarsÂ stories to life like never before. The Force Link technology unlocks an extensive collection of sounds, phrases and lights with over 30 compatible figures, vehicles, and playsets at launch. Starter Set Price: $24.99 USD
R2-D2 and BB-9E App-Enabled DroidsÂ by Sphero:Â ControlledÂ with a smart device, you can drive these droids, watchÂ Star WarsÂ films together, explore holographic simulations and more.Â Price: $179.99 (R2-D2), $149.99 (BB-9E)Â USD
Droid Inventor Kit by littleBits:Â Kids can create their own droid and bring it to life using littleBits electronic Bits and a smart device. With the droid Inventor app, theyâ€™ll give their droid new abilities and take it on 16+ missions. Then theyâ€™ll level-up their inventor skills, reconfiguring parts to design any droid they can dream up. The kit comes with everything kids need to create and customize a droid straight out of the box. Initial configuration is easy with step-by-step video instructions to create their droid, then control it in Drive mode, Self Navigation Mode, Force Mode, and more. After mastering these skills, kids continue on to challenges that spark creativity and get them inventing brand-new droids. Price: Â $99.95 USD
Star WarsÂ Jedi Challenges:Â A new augmented realityÂ Star WarsÂ product that allows fans to experienceÂ Star WarsÂ in ways never before possible. Jedi Challenges features a smartphone-powered Lenovo Mirage AR headset, Lightsaber Controller, and hours ofÂ Star WarsÂ gameplay. With this product, players train to perfect their lightsaber skills by taking on some of the most menacing villains the dark side has to offer, command armies in combat missions to defeat the Empire, and outwit their opponents in Holochess, all in augmented reality. Jedi Challenges is compatible with both Android phones and iPhones,Â will be available this holiday season and is available for pre-order now for $199.99 at Best Buy and Lenovo online.
Star WarsÂ Battle Drones by Propel:Â This year, Propel revolutionizes its Collectorâ€™s edition Star Wars Drones with its new Flight Training app. Players will learn how to fly a drone virtually in theÂ Star WarsÂ universe via Bluetooth. As beginner pilots use Propelâ€™s Flight Training app, they will begin their journey in flight simulator mode: this experience uses 34 training missions to teach beginner pilots to fly like pros. An additional feature of the app is its Live Battle mode, where pilots are able to connect and battle with otherÂ Star WarsÂ drone pilots in multiplayer battles, inspired by missions and battles from theÂ Star WarsÂ movies.Â Price: $179Â USD
NewÂ Star WarsÂ products as well as theÂ Find the ForceÂ AR experience can be found around the world at mass and specialty retailers, such as Amazon.com, Kohlâ€™s, Target, Toys â€œRâ€ Us and Walmart, as well as Disney Store and disneystore.com.
Star WarsÂ fans have already begun posting photos and videos of their Force Friday II experiences, including revealing the new BB-9E droid. FansÂ in select global marketsÂ who use the hashtags #FindtheForce and #SweepstakesÂ when they post photos or videos featuringÂ Find the ForceÂ AR characters on Twitter or Instagram through the Force Friday II weekend can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to theÂ Star Wars: The Last JediÂ premiere in December.*
More information, participating retailers and instructional materials for are available atÂ www.starwars.com/findtheforce.
Star Wars: The Last JediÂ opensÂ in U.S. theaters on December 15, 2017.