Hip HopMusic

Freestyle50 Cypher Brings Hip-Hop Back

Kevin Liles, co-founder and CEO of 300 Entertainment and mega producer London On Da Track partnered up with Verizon to find the next voice of hip-hop at Freestyle50 Cypher.

The second freestyle cypher competition was hosted by Sway Colloway (host of Sway in the Morning) and Smack White (founder of “Ultimate Rap League”0 Wednesday night in Los Angeles, CA. This event served as the finale of Verizon’s freestyle50 challenge, a competition that took place nationally on social media this summer.

L to R – London On Da Track, Jessica Thorpe and Kevin Liles at Freestyle50 Cypher. Photo by Michael Sandoval/MUSE

This gave up and coming artists the opportunity to showcase what they had and out of more than 9,000 entries through Instagram and Twitter, eight finalists were chosen to participate in the one-on-one battles. Jessica Thorpe, Verizon’s representative says freestyling is a lyrical art form that has also turned into a life style”I’m sure many of you probably started somewhere five years ago and never imagined where you would be where you are today and how you got there is how you freestyled it. The way we live our lives today is all through freestyling.”

Redman performs at Freestyle 50 Cypher in Hollywood, CA. Photo by Michael Sandoval/MUSE

The cypher featured a panel of leading hip-hop producers and executives such as radio legend Big Boy (radio host and actor), Tuma Basa (Spotify’s Global Programming Head of Hip Hop), and Real 92.3’s DJ A-Oh . Rising stars, Cyhi the Prynce, Tee Grizzley, and OMB Peezy took the stage, leaving Redman as the headliner for the night.

After a number of rounds and spitting plenty of bars, Y.K Supe who’s up coming artist from Chicago, IL took home the grand prize. Supe won a single record deal with Kevin Lile’s ‘300 Entertainment and produced by London On Da Track along with $10,000, and an opening act slot on the upcoming 300 Artist Development Tour. Celebrities in attendance were Russell Simmons, Warren G, Shock G. and more.



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