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NAMM, the National Association of Music Merchants (NAMM), will present Garth Brooks and Melissa Etheridge with the annual “Music for Life” award.

The award renowned for bestowing the world’s most inspiring artists will celebrate the achievements of two American singers and songwriters at Believe in Music Week. Brooks and Etheridge will be recognized at the opening interview sessions on Thursday, Jan. 21 and Friday, Jan. 22.

Throughout their careers, both artists have touched the lives of many with their craft. The multi-platinum, Grammy award winners have majorly influenced the culture of the music industry. Showered with acclaim, Brooks and Etheridge will be widely praised for shaping the history of music.

“NAMM Members are often the folks behind the scenes, creating the tools and technologies that artists use to bring their voice and music to the world. And as kindred musical spirits, we were particularly inspired by this year’s Music for Life recipients for their enduring commitment to musical excellence. When the pandemic disrupted everything, the honorees found new and creative ways to connect and encourage others when it was needed the most,” said Joe Lamond, NAMM President and CEO.”

Garth Brooks is the no.1-selling solo artist in U.S. history, certified by the RIAA with 157 million album sales. He found success creating music that integrated rock and pop elements into the country genre. Brooks is a seven-time CMA “Entertainer of the year,” and is the only artist to receive nine Diamond Awards.

Etheridge is known for her songs like “Bring Me Some Water,” which helped win her first Grammy for “Best Female Rock Vocal.” In 1993, her fourth album, Yes I Am, featuring “Come to My Window,” granted her second Grammy. Etheridge went six-times platinum and won the “Best Song” category at the Academy Awards.

As the coronavirus crisis remains, the online, global event held by NAMM strives to integrate its platform with a supportive community for artists.