J Balvin has done it again! At the stroke of midnight on Sunday night, J Balvin surprised his fans by dropping a new song, and an accompanying video.
By 10 p.m. ET Monday, the sultry song had generated more than 8 million YouTube views and continued to climb. J Balvin seems to be a YouTube hit factory. His sound is part of the second generation of Reggaeton, with distinct version appeals to audiences across cultures, continents and generations. There seems to be no stopping J Balvin.
The reaction has been swift & strong, with millions of views, Twitter & YouTube trending in the United States & across Latin America, and wide critical praises.
“Ahora is the latest single by J Balvin. It follows his smash hit ‘Machika’. For those not used to his recent experimental sounds, Balvin goes it alone and returns to his reggaeton roots on ‘Ahora.’ Glowing beats and tropical production back him battling his feelings for a lady that’s got him hooked. J Balvin finds himself deep under her spell with this alluring club banger. In the music video, Balvin hits up a club and a beautiful woman catches his eye…They got chemistry and Balvin’s got the moves to hold his audience’s attention.” – AXS
“J Balvin throws it back with New Single ‘Ahora’: There’s no denying J Balvin is transcending music barriers. With songs like ‘Ay Vamos’ which surpassed the billion-views mark on YouTube and ‘Mi Gente’ which skyrocketed to the top, the reggaetonero knows how to push Latin music into the mainstream. But now the Colombian-born star is throwing it back to the good old days with some classic beats from this genre. On Monday, Balvin, surprised fans by dropping a new single and video that he proudly describes as ‘puro reggeaton.’ .we’re sure everyone will soon be jamming to the hit.”- Latina
“J Balvin lives the moment with his dream girl in new ‘Ahora’ Video: What does J Balvin do during a typical weekend? The answer is: surprise all his fans with a new song!.. Fans went crazy and rushed to watch the latest clip… which showcases Balvin living the moment with a lady who seduces him” – Billboard
On top of releasing overnight hits. Balvin currently holds a field-leading TWELVE Billboard Latin Music Award Nominations.
Artist of the Year
Social Artist of the Year
Hot Latin Song of the Year “Mi Gente”
Hot Latin Song of the Year, Vocal Event “Mi Gente”
Hot Latin Songs Artist of the Year, Male
Airplay Song of the Year “Mi Gente”
Digital Song of the Year “Mi Gente”
Streaming Song of the Year “Mi Gente”
Top Latin Album of the Year “Energía”
Top Latin Albums Artist of the Year, Male
Latin Rhythm Song of the Year “Mi Gente”
Latin Rhythm Artist of the Year, Solo
The 2018 Billboard Music Awards will be held on April 26th