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Little Tokyo, Los Angeles, California

The girl who can never have too many friends- Hello Kitty– invited all of friends to celebrate her 40th Anniversary at the first ever Hello Kitty Convention in Los Angeles. What better way to celebrate than with Hello Kitty food, art, fashion, entertainment, tattoos, shopping and so much more! It was definitely a sight to see and an exquisite place for all things Hello Kitty!

Sanrio Inc., in conjunction with Target, kicked off the festivities over the Halloween weekend with special goodies, giveaways, exclusive merchandise, panels, lectures and even a preview of the mobile Hello Kitty Café truck, which is set to open in Southern California in 2015!

The Geffen Contemporary museum at MOCA transformed the enormous venue to host one of kind workshops, and meet and greet fun from various artists around the world including Hello Kitty head designer Yuko Yagamuchi from Tokyo, Japan, MakerBot 3D Printer booth, merchandise from Tokidoki, Dylan’s Candy Bar sweets, exclusive Hello Kitty Beats by Dr. Dre., tasty (too cute to eat) Hello Kitty SPAM kits, and the jaw dropping and bold fashion by Lovely Kitty Wonder curated by Stephiee Nguyen of JapanLA Clothing who wowed the audience as models showed off the one-of-a-kind Hello Kitty-inspired fashion couture pieces.

Though the event sold out and was only here for the weekend you can still celebrate with Hello Kitty -the global icon of friendship and happiness- at the Japanese American National Museum who is presenting Hello! Exploring the Supercute World of Hello Kitty Exhibition in Little Tokyo, Los Angeles, California from now until April 2015. It is the first large-scale Hello Kitty museum retrospective in the United States, for more information you can visit the JANM website:



Silvia Pereida

Silvia Pereida is a Cal State Fullerton graduate with a Bachelors degree in Broadcast Journalism and a minor in Latin American Studies. She enjoys traveling including trips to Mexico, Colombia and South Korea. She currently contributing to M.U.S.E. a multimedia digital magazine as Executive Producer, Writer, On-camera talent, Reporter, Field Producer, Assignment Editor, Graphics, plus more.