Huami one of the world’s largest wearables company1, is gearing up to unveil multiple series of new and innovative products at the Consumer Electronic Show (CES 2020) in Las Vegas. With a well-earned reputation for professional-level and stylish smart wearables, Huami is excited to expand its Amazfit portfolio beyond smartwatch and grow its already popular following on a global stage.
Amazfit is a self-brand of Huami. Huami is a biometric and activity data-driven company with significant expertise in smart wearable technology. Also, Huami is a provider of wearable technology for Xiaomi and exclusive maker of the Mi Band. Since September 2015, Huami has begun to use the brand, Amazfit, to sell smart wearable products that are not designed and manufactured for Xiaomi to address the middle to high-end market.
Amazfit 2020 to Leap Over Limits
This year, Huami pushes the boundaries of wearables and are unveiling new product categories beyond the smartwatch range, curating the latest innovations without sacrificing on style or functionality. Embodying a perfect blend of advanced technology, stylish design, as well as health and fitness features, the latest Amazfit products will go beyond conventions and unlock the possibilities of wearables in 2020, which enable diverse applications in various real-life scenarios for consumers.
With the new suite of Amazfit products, Huami envisions building a foundation and ecosystem of wearables, empowering consumers to enjoy their health and to leap over limits. Recognizing the
growing potential and consumer demand in the health and fitness industry, Huami’s strategic focus beyond 2020 will turn to a holistic approach to build an evolving ecosystem of wearables for health and fitness management, which leverages its expertise in wearables, AI chip technology and cloud-based services.
The new Amazfit product category is a significant leap forward building on the success of its smartwatch line-ups, including Amazfit X, Amazfit GTR, Amazfit Stratos 3, and the Amazfit GTS. Since its entry to the market in 2015, Amazfit has gained global recognitions by winning international awards across categories – IFA Product Technical Innovation Award, Red Dot Design Award, iF Product Design Award, Good Design Award.
2020 is set to be an exciting year as the Amazfit brand and product offerings continue to grow, ushering in a more connected and diverse wearable experience beyond conventions for consumers.