NORTHFIELD, Ill. -Â Two iconic brands deeply rooted in American culture, KRAFT Macaroni & Cheese andÂ Star Wars,Â are joining forces to give fans an out-of-this-world experience. The new KRAFT “Star WarsÂ Macaroni & Cheese” campaign transcends generations with the launch of TV commercials and theÂ KRAFTÂ Star WarsÂ RoomÂ â€“ an interactive website giving fans exclusive access to explore rareÂ memorabilia from the film, including boxes of limited-editionÂ Star WarsÂ Macaroni & Cheese and collectible character posters.
The company is celebrating the shapes’ star status by placing them among the largestÂ Star WarsÂ memorabilia collection ever seen on aÂ TV commercial. The ad features more than 750 hand-pickedÂ collectibles, curated by Rancho Obi-Wan, Guinness Record holder for the largest privateÂ Star WarsÂ collection.
Now, for the first time, fans can visitÂ KraftStarWarsRoom.comÂ to explore the commercial set and learn about the collection of iconic memorabilia, includingÂ Star WarsÂ Macaroni & Cheese, by tapping on select items to see additional photos and information.
“We’re bringing to life the nostalgia that many young parents feel aboutÂ Star WarsÂ and KRAFT, and creating new and exciting ways to experience them together as a family,” saidÂ Scott Glenn, Brand Manager for KRAFT Macaroni & Cheese. “The KRAFTÂ Star WarsÂ Room gives fans a new way to feed their inner Jedi with exclusive access to limited-edition collectibles housed in one amazing shrine.”
Collector’s editionÂ Star WarsÂ Mac & Cheese is on shelves now in four collectible character boxes, featuring left and right faces of Yoda,Â Darth Vader, R2D2 and C3PO. Select retail stores will also offer limited-edition collector’s posters with purchase, depictingÂ Star WarsÂ Mac & Cheese noodle characters in action and select character portraits.
Star WarsÂ Macaroni & Cheese is a meal all generations can feel good about with no artificial flavors, preservatives or synthetic colors. To learn more aboutÂ Star WarsÂ KRAFT Macaroni & Cheese, visitÂ KraftMacandCheese.com.