DisneylandEntertainmentTheme Parks

Its expensive to feed The Mouse, Disneyland Raises Prices Again

Disney Characters DisneylandDisneyland Resort increases prices again this past weekend for the second time in a year

Southern California’s most recognized attraction has done it again. Disneyland has increased their prices to something that seems like only the elite can afford.

Guests who want to enjoy both parks; Disneyland and Disney California Adventure without any blackout dates, have to pay a whopping $1,049-that is the Signature Plus.

There is also Disney Signature. Disney Signature is good for 350 days, the other six days are blocked during the holiday season.

Both passes have their perks: discounts on merchandise and restaurants, free parking, and unlimited downloads of pictures taken throughout the parks through the PhotoPass program.

The Orange County Register reported that, “the increase comes after The Walt Disney Co. this summer explored in an online survey a seasonal tiered pricing structure or demand-based pricing. The theme park – celebrating its 60th anniversary – is experiencing record attendance and is moving forward with plans to create a ‘Star Wars’-themed land.”

Overcrowding in the park has become a serious issue. Often, the parks reach maximum capacity. Analysts say this could be a reason why the park is raising its prices.

Martin Lewison, a theme park expert and business management professor at Farmingdale State College in New York, told the Los Angeles Times, “Disney has a problem with excess demand. The park has a limited capacity. They have to close the gates on busy days. Nobody wants to do that.”

The prices on the rest of the annual passes have also increased significantly. Guests can still use their annual passes until they expire, but can not renew them at the original price. Southern California residents can still enjoy the privilege of monthly payments

Though Star Wars Land is not scheduled to open anytime within the next few months, attractions in the theme park are closing down to make room for Star Wars Land.

With that in mind, is an average of a little over $870 really going to make “a dream come true?” You be the judge.

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