Music

J BALVIN PERFORMED HIS LATEST HIT ‘REGGAETON’ ON THE TONIGHT SHOW

As one of the undeniable leaders of the second-generation Reggaeton revolution. That has propelled Latin Urban Music to an unprecedented global fanbase and driving record streaming numbers. J Balvin concluded a landmark career year by performing his reverential & defiant new genre anthem on his fourth U.S. late night TV appearance of 2018.

This past week has seen J Balvin named as Deezer’s “Most Streamed Worldwide Artist in 2018.” While, also wrapping as Spotify’s #1 Streamed Latin Artist of the Year and overall #4 Artist In the world -with over THREE BILLION streams on the platform. Simultaneously, Balvin’s Multi-Platinum and chart-topping VIBRAS Album has already been named to the best albums of The Year Picks of TIME, NPR, ROLLING STONE, VICE and more.

Signaling the start of a new creative chapter as the first advance single from a new 2019 album. “Reggaeton” is a reverential return to roots for a proud genre anthem that pays tribute to pioneers, stands firm in the face of critics and hopes to inspire tomorrow’s new urban legends.

The song was released as an unexpected surprise to his fans and since then has gathered over 47 million views on YouTube and nearly 20 million streams on Spotify.

Rolling Stone Magazine, says that the; “latest in a long line of hits from Colombia’s biggest star. J Balvin has released what might be his fiercest single of the year: ‘Reggaeton,’ on which he honors many of the artists from reggaeton’s first wave of crossover over a decade ago.”

Just wrapped up the American leg of his VIBRAS Tour. Balvin is set to perform next in Miami Florida. Bringing in the New Year alongside Alesso, at the Fontainebleau Hotel & Resort.

 

2018 has been a huge year for Balvins career. Not only has he reached numerous no.1 singles; most recently earning his TWELFTH NO.1 single with his song, “No Es Justo.” But his album VIBRAS is named one of TIME’s Best Albums of the year. It also won this year’s Latin Grammy Award for Best Urban Album. Which Balvin dedicated to his fellow music colleagues.

“I want to share this GRAMMY with my colleagues, all of the artists in the urban genre,” Balvin expressed, dedicating the award, “to everyone who is representing this genre and fighting for it, even if at times we have been discriminated. But here we are fighting and showing that there are people with a lot of talent, that reggaeton has saved lives. Reggaeton has motivated people to leave the streets and focus on having better dreams and that it’s worth dreaming… Let’s not kill the dreams of the upcoming producers, the new songwriters, and value the new blood that is coming up because we are the future of music.”

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