Disney announced today the launch of the â€œJourney to Oz Balloon Tour,â€ sponsored by leading multichannel retailer HSN and IMAX Corporation, in support of its upcoming fantastical adventure â€œOz The Great and Powerful,â€ opening in U.S. theaters and IMAXÂ® on March 8, 2013. The colorful, â€œOz The Great and Powerfulâ€â€“emblazoned hot-air balloon began its tour this morning from the Walt Disney Studios lot in Burbank, Calif.
Stops for the â€œJourney to Oz Balloon Tourâ€ to date include:
- â€œOz The Great and Powerfulâ€ premiere at the El Capitan Theatre in HollywoodÂ Â (February 13)
- Disneyland Resort in Anaheim, Calif.Â (February 17)
- Daytona International Speedway in Daytona Beach, Fla.Â Â (February 20)
- Central Park in New York CityÂ (March 5 & 6)
On February 15, the â€œJourney to OzÂ Balloon Tourâ€ app will go live on the official Facebook page for the film (facebook.com/OzTheGreatAndPowerful). Starting then, fans will have the opportunity to unlock screenings in cities near them. Users will vote by Tweeting with a custom hashtag for their city (e.g. #DisneyOzSeattle) or by sharing on Facebook.
â€œOz The Great and Powerful,â€ directed by Sam Raimi, imagines the origins of L. Frank Baumâ€™s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks heâ€™s hit the jackpotâ€”fame and fortune are his for the takingâ€”that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyoneâ€™s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuityâ€”and even a bit of wizardryâ€”Oscar transforms himself not only into the great wizard but into a better man as well.
â€œOz The Great and Powerfulâ€ is produced by Joe Roth, with screen story by Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire. Grant Curtis, Palak Patel, Josh Donen and Philip Steuer are serving as executive producers.