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Culturally ObsessedMuse TV’s Breanna Hernandez & Jennifer Ortega attended KCON LA 2019 this past weekend. KCON 2019 LA is the largest celebration of Korean culture in the world. The convention drew a record-breaking 103,000 fans this past weekend in Downtown Los Angeles at the Los Angeles Convention Center and Staples Center. KCON 2019 USA closes out the summer with a combined total of 158,000 attendees for its two U.S. events – that includes Los Angeles and KCON 2019 NY, which took place over Fourth of July weekend at the Javits Center and Madison Square Garden. 

ATEEZ perform at KCON LA (Photo Courtesy of CJ ENM)

This year for the first time, the event spanned of four days in LA filled with 243 program sessions, 245 special guests, and live musical entertainment every night. The event also featured for the first time a special #KCONBeauty and #KCONFoodie on the EXPO FLOOR with stages that rivaled the size of the popular KCON STAGE that all had influencers and artists making appearances every day. 

David Peralta, Breanna Hernandez & Jennifer Ortega pose with Racoondo & Hantoki from Myhantoki
Jennifer dances with a fox and an egg man from Masked Singer.

KCON provided their signature, unparalleled amount of access for fans to engage with artists through programs like Artist Engagements, Star Square, Star Live Talk, artist booth visits and more. New this year was KCON ROOKIES, a special show that highlights up & coming rookies in the K-pop scene.

IZ*ONE performs at KCON LA 2019 (Photo Courtesy of CJ ENM)
MOMOLAND at KCON LA 2019 (Photo Courtesy of CJ ENM)

The entire weekend was jam-packed with panels and workshops related to K-Pop, K-Beauty, K-Food, and K-Lifestyle. Some highlights in the programming included “K-Beauty Look for Non-Asians,” “K-Pop Restaurant,” “How to Dress Like a K-pop Idol Stars,” “K-Pop’s LGBT Fandom,”  “Behind the Scenes with the Producers of BTS,” and “Masculinity and Femininity in K-pop.” 

K Beauty panels at KCON LA 2019 (Photo Courtesy of CJ ENM)
(Photo Courtesy of CJ ENM)

This year’s concert featured top K-Pop artists including AB6IX, ATEEZ, IZ*ONE, LOONA, MOMOLAND, NU’EST, SF9, fromis_9, ITZY, MAMAMOO, N.Flying, SEVENTEEN, Stray Kids, and VERIVERY. 

Bree & Jennifer interviewed the creators of some of the most innovative K Beauty brands and K apparel brands at the convention. Click below to check out our highlights! (Filmed & Edited by David Peralta 2019)

FOR MORE INFO ON THE K BEAUTY & APPAREL BRANDS FEATURED AT KCON LA

CAMERON PHILIP: https://www.youtube.com/channel/UC0Dv1y_n3yeZ5tgB96oJ95w

BEAUTY TAP: https://beautytap.com/

HANTOKI: https://www.instagram.com/myhantoki/

KORE LIMITED: https://korelimited.com/

AMIKA HAIRCARE: https://LOVEAMIKA.COM

BIO-RACE SKINCARE: https://biorace-usa.com/

LITTLE BEARS TOYS: https://www.instagram.com/littlebearstoys2019/

POP BEAUTY: https://www.popbeauty.com/

EYE KANDY COSMETICS: http://eyekandy.mybigcommerce.com/