KCON announced today the creation of KCON:TACT 2020 SUMMER, a first of its kind event delivering its unique experience virtually to living rooms across the planet. A marathon stream of live and pre-taped content will air seven full days in a row combining a mix of live performances from K-pop’s biggest artists, meet and greet sessions, influencer led panels, and more. The global celebration of Korean culture and pop music is set to take place June 20-26 from Mnet’s world class television production studio in Seoul, South Korea with a portion of all proceeds going to UNESCO’s Learning Never Stops campaign to help children impacted by COVID-19 around the world to continue their education.
Programming during the marathon KCON:TACT 2020 SUMMER stream will include live concerts, live meet and greet sessions, behind the scenes content, artist + influencer collaboration content, and influencer panels like those that can be found in-person at KCON events. The highly interactive program will have around 30 artists and influencers who fans will be able to interact with via live video chats, live polls, and much more. The live streams will offer a highly immersive experience using the latest VR and AR technology to bring fans watching worldwide the option to be even closer to their favorite stars.
KCON-ers from all over the world will be able to cheer together at the same time and the programs will provide English subtitles. KCON is teaming up with YouTube to broadcast KCON:TACT 2020 SUMMER. The entire program will be streamed exclusively on the Mnet K-Pop YouTube channel (www.youtube/mnet) globally. All interactive elements, including direct artist communication, will be available only through the YouTube platform and stream.
KCON enters its ninth year of bringing the ultimate Korean culture fan experience worldwide. Since the festival’s inception in 2012, KCON has seen tremendous growth in attendance. Last year, KCON USA closed out the summer with over 158,000 attendees, breaking its previous attendance record. KCON LA expanded to four full days for the first time in 2019 as demand for tickets boomed. Over the years the star-studded concerts have featured a combination of the top names like BTS, MONSTA X, TWICE and rising stars. Last year’s breakout acts included ATEEZ and ITZY.
Mnet, a leading music entertainment network, part of CJ ENM, and the organizer of KCON, will bring its expertise as the producers of Mcountdown and MAMA to KCON:TACT 2020 SUMMER to further its core goal of giving fans around the world more access to the best in K-pop music and Korean culture.