AutomotiveCES 2016

Kia Motors Introduces Upcoming Advanced Driver Assistance

At their CES 2016 press conference, Kia Motors introduced the launch of a new subbrand, ‘DRIVE WISE’, to encompass its future Advanced Driver Assistance Systems (ADAS). DRIVE WISE embodies Kia’s philosophy to realize intelligently safe vehicles featuring Kia’s latest and forthcoming ADAS technologies. Kia recently announced plans to manufacturer partiallyautonomous cars by 2020, and aims to bring its first fullyautonomous vehicle to market by 2030.

Debuting at the 2016 Consumer Electronics Show (CES) in Las Vegas, January 69, Kia’s innovative DRIVE WISE technologies are currently under development. Engineered to improve safety for all road users, DRIVE WISE will enable Kia to introduce intelligent safety technologies to its future model range, helping to eliminate potential dangers – and, for many, the boredom – of driving, while changing the ways in which owners interact with their vehicles.

Kia’s CES 2016 illustrates the progression of its autonomous driving technologies, from those available in current models to cuttingedge features being developed over the next 15 years under the DRIVE WISE banner. Kia’s exhibit at the increasingly popular show gives visitors the chance to experience a host of nextgeneration technologies and concepts with interactive displays.

Image courtesy of Kia Motor.
Image courtesy of Kia Motors.

TaeWon Lim, Senior Vice President, Central Advanced Research and Engineering Institute of Hyundai Motor Group, commented, “Kia is undergoing a very promising and gradual process of introducing partially and fully autonomous technologies to its vehicles. Although the first marketable fully autonomous car from Kia will not be available in the immediate future, the work our R&D teams are currently doing to develop our range of DRIVE WISE technologies is already improving on-road safety and driver assistance. The innovations presented at this year’s show demonstrate the future direction we are taking.”

By 2020, Kia aims to introduce its first partiallyautonomous car with DRIVE WISE technologies, building upon the current generation of driverassistance systems.

The more advanced technologies under development by Kia provide the driver with greater levels of assistance, anticipating and reacting to changing road conditions and potential hazards to improve safety for all road users. By helping to eliminate many of the inherent dangers, stresses and hassles of driving on today’s congested roads, DRIVE WISE will enable owners to focus more on the pleasures of driving.

Kia Motors introduces new ‘DRIVE WISE’ sub-brand for autonomous driving technologies. Image courtesy of Kia Motors.
Kia Motors introduces new ‘DRIVE WISE’ sub-brand for autonomous driving technologies. Image courtesy of Kia Motors.

Kia’s future DRIVE WISE technologies on display at CES 2016 include Highway Autonomous Driving, Urban Autonomous Driving, Preceding Vehicle Following, Emergency Stop System, Traffic Jam Assist and a new Autonomous Parking & Out function:

  • Highway Autonomous Driving (HAD) employs a combination of radar and camera detection systems to interpret lane markings, allowing the car to stay in its lane or switch into others to overtake other vehicles or follow a different road; all without driver input.
  • Urban Autonomous Driving (UAD) applies GPS and sensors to identify the car’s position on the road, allowing it to safely navigate through denselycongested city environments while responding to live traffic updates.
  • Preceding Vehicle Following (PVF) is an enhanced lanekeeping system which monitors the vehicle in front and allows the car to calculate its own path relative to it, following at a safe distance if road markings are indecipherable due to poor conditions or road layout.
  • Emergency Stop System (ESS) operates in correlation with Kia’s Driver Status Monitoring (DSM) system, to analyse the driver’s Highway Autonomous Driving (HAD) employs a combination of radar and camera detection systems to interpret lane markings, allowing the car to stay in its lane or switch into others to overtake other vehicles or follow a different road; all without driver input.
  •  Traffic Jam Assist (TJA) monitors the vehicle in front during congested traffic conditions, maintaining a safe distance from the vehicle in front and moving into appropriate spaces to gain ground.
  • Autonomous Valet Parking allows drivers to exit the car and let the vehicle park itself remotely, activated using the smart key or a smartwatch.

DRIVE WISE technologies are primarily designed to make driving safer and easier for Kia customers by identifying hazards at the earliest possible opportunity and allowing the driver – or the car – to take appropriate action, though drivers can circumvent them with direct control, enabling closer control of the car as desired.

Kia Motors introduces new ‘DRIVE WISE’ sub-brand for autonomous driving technologies. Image courtesy of Kia Motors.
Kia Motors autonomous driving vehicle. Image courtesy of Kia Motors.

The preliminary investment by Kia – totalling US$2 billion by 2018 – will enable the company to fasttrack development of its new DRIVE WISE technologies. The U.S. state of Nevada recently granted Kia a special licence to test the new technologies on public roads. Kia’s all-electric Soul EV – the company’s first globally sold electric car – is acting as the brand’s test bed for the development of next generation DRIVE WISE technologies, as it takes to the roads around Death Valley.

Key to Kia’s future DRIVE WISE technologies is the development of its vehicle-to-everything (V2X) communications system. For Kia to advance its partially autonomous ADAS technologies far enough to bring the true ‘self driving car’ to market by 2030, V2X must be fully integrated into real life driving environments and be able to react as a human driver can.

V2X applies a series of sensors, radar, LiDAR (Light Detection And Ranging) and external cameras, to perceive the surrounding environment and all relevant obstacles, as a human driver does. The system incorporates vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) technologies as well, allowing the car to recognize, judge and control every driving scenario, obstacle or potential threat.

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Aaron Zamora

Aaron grew up in Whittier, California and is currently finishing his master's degree in Human Communication studies from California State University, Fullerton. His interest in journalism began in high school where he served as the Editor-in-Chief for his school’s newspaper and participated in their inaugural broadcast journalism program. An avid world traveler, Aaron has a wide array of interest that include a passion for cinema and television. He is also a sports fanatic.

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