BELLEVUE, WA. â€“ VRstudios, a global virtual reality (VR) company offering commercial entertainment and enterprise solutions, announced today, a partnership with Knottâ€™s Berry Farm and parent company, Cedar Fair, to design and install a specialized VR experience at the Southern California-based theme park.
Knottâ€™s Berry Farm and Cedar Fair are recognized in the entertainment industry for their leadership in creative application of technology in their attractions. Cedar Fairâ€™s Vice President of Strategic Growth, Christian Dieckmann, is leading the companyâ€™s pursuit of immersive and unique experiential technology through their relationship with VRstudios.
â€œOur collaboration with VRstudios to develop a new custom-built, immersive amusement experience at Knottâ€™s Berry Farm is exciting for our customers and consistent with the memorable experiences they expect from our parks,â€ said Dieckmann. â€œWe chose VRstudios for our inaugural free-roaming VR installation because of their successful track record providing VR globally for other location-based entertainment venues. No other VR company can offer a truly untethered multi-player experience. We believe the planned attraction will amaze our guests and encourage repeat visits.â€
â€œIt is rewarding to partner with entertainment visionaries who want to do something amazing with the new VR technology,â€ added Charles Herrick, Chief Executive Officer of VRstudios. â€œWhen clients want to push the limits beyond what is commonly available, it gets our entire team motivated because they know there will be an outlet for their innovation.â€
Knottâ€™s Berry Farm visitors will be able to enjoy the new VR experience for a small fee in addition to admission, beginning the second quarter of this year.