Music

LELE PONS REACHES 57 MILLION VIEWS HER FIRST WEEK

Social Media sensation Lele Pons new music video Celoso, reached 57 million views come Labor Day weekend.

The world’s leading Latina digital entertainer, Lele has established herself as a premier content creator, using YouTube to connect with 11 million+ subscribers with videos that earn over 110 million monthly views. The Latin-Italian native of Venezuela who moved to Miami as a young child. Is one of new media’s most engaging and multi-talented young global stars as a comedian, actress, director, and music artist. Additionally, she has dominated Instagram with over 27 Million followers and becoming the most-viewed Instagram Stories producer in 2017.

Lele was spotlighted by Vanity Fair’s “New Establishment” list (alongside Mark Zuckerberg & Tim Cook), named one of the “30 Most Influential People on the Internet” by TIME, and secured an impressive Top-10 ranking on FORBES’ list of the top entertainment influencers of 2017. Her connection to the music industry already ran deep, with her signature dance videos helping propel the social visibility of hits from numerous Latin music stars. Lele’s lyric video for J Balvin & Anitta’s “Downtown” attracted over 200 million views and she also made a notable appearance in Camila Cabello’s smash hit video for “Havana.”

Earlier this summer, Pons released her first track Dicen; a duet with Matt Hunter. In just three months, “Dicen” surpassed 100 million views on YouTube, achieved Platinum certification through the Recording Industry Association of America’s Latin Program, notched slots on Spotify’s Top-3 Latin music playlists, and was spotlighted by Rolling Stone as a prime example of a digital star’s entry into music

Most recently, Lele was named the host of La Voz México, the country’s top-rated primetime version of the Voice, and also acted as co-host of this past Sunday’s 2018 Teen Choice Awards on Fox. Her wide digital influence also continues to be recognized with the recent awarding of YouTube’s Diamond Creator Award, the MTV Millennial Award for “Global Instragrammer of the Year” and Instagram’s invitation for her to appear as a signature personality event at the formal launch of IGTV.

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