Leyton launched The Sustainable Start-up Challenge, a global competition seeking innovative startups to compete for a chance to win an exhibition booth at world-leading Consumer Technology Association conference, CES 2020. The competition, limited to early stage businesses with a project proven to make a positive impact on environmental or social sustainability, officially announced its finalists, which include:

Wiseair (Italy), a tech startup that fights urban air pollution through a new model of smart city innovative technologies. Through its innovative product, Arianna [a smart balcony pot that measures air quality], individuals can actively fight urban air pollution and drastically improve the quality of their lives.

Bioenzymatic Fuel Cells (BeFeC) (France), eco-friendly paper-based biofuel cell systems that use biological catalysts instead of chemical or expensive noble metal catalysts to convert natural substrates such as glucose and oxygen into electricity. Reinvented disposable electronics for sustainable and practical energy generation.

Skriware (Poland), an educational ecosystem that focuses on teaching creative problem solving and critical thinking using 3D printing to create hands-on experiences. Focused on teaching STEAM skills its goal is to create education ready for modern challenges.

FreshCam by RetroLabs (United States), a camera and application that make any refrigerator a smart fridge. From reducing waste to auto-ordering your favorite foods, FreshCam reduces food waste and saves consumers significant money. Through its custom application, users are given expiration notifications, recipe recommendations, and the ability to view their refrigerator in real-time.

GroPod from Heliponix (United States), an IoT hydroponic appliance with a seed pod subscription described as “Keurig for food”. Anyone can be a farmer, anywhere in the world, with its hardware and cloud software. Engineered to optimize plant growth, minimize energy consumption, reduce water usage, and enhance taste, the GroPod appliance is ideal for growing food indoors with its open-sourced outdoor modular farm technology.

The winners have received an unrivalled opportunity to pitch their businesses to investors at the world’s largest innovation showcase, with more than 1,200 global start-ups and some of the world’s most influential investors. Additionally, the startups will receive training to pitch their businesses and up to $2,000 to cover Las Vegas logistics costs.

Chosen by an international jury comprised of experts from sustainability and innovation included Leyton CEO Francois Gouilliard who said: “Since it was founded 20 years ago, Leyton has committed to help businesses be more sustainable, by identifying additional revenue streams for their environmental transformation or for social projects. We want to encourage and celebrate early stage companies wanting to make a difference in their journey with innovative solutions that can help to solve real world problems.”

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Michael Sandoval

Michael created MUSE/MUSE TV after a career in professional sports and journalism. Born and raised in Los Angeles, California. He attended Don Bosco Technical Institute in which he studied Electronics and Computer Science and California State University, Fullerton in which he graduated with a degree from the College of Communication in Journalism. He is a big Foo Fighters fan, loves Star Wars and loves photography.

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