After a whirlwind 2 week U.S. takeover, K-pop supergroup and worldwide phenomenon Monsta X, debut at No. 5 on the Billboard 200 Chart with ALL ABOUT LUV. “The set, which is the act’s first all-English language album, launches with 52,000 equivalent album units earned in the U.S. in the week ending Feb. 20, according to Nielsen Music/MRC Data. Of that sum, 50,000 are in album sales.” – Billboard
Once again making history, ALL ABOUT LUV marks the first all English-language album released by a K-pop group ever. This highly anticipated release has garnered a sky-rocketing trajectory of success
In order to celebrate the record’s arrival, the group launched a series of sold out events, immersive activations, and television appearances on Nickelodeon’s All That, The Kelly Clarkson Show, and Today Show. The Monsta X U.S. takeover started in LA, from shutting down the Sunset Strip with police escorts riding in Jaguars, to hosting an All About Luv pop-up at the iconic Tower Records, and a fan event at the world-famous Roxy. Rolling Stone got a glimpse of the pandemonium stating; “you heard it in the screams of hundreds of sleep-deprived fans who packed the legendary Roxy Nightclub in Hollywood for a private Monsta X performance, and then snaked a line down four blocks of Sunset Boulevard.” The band wrapped up their 2 week promotion on the East Coast, with more fan meetings, performances, live Q&A’s, and sold out events at Chelsea Music Hall, The Paramount, and YouTube Space NYC.
This summer, Monsta X kick off their biggest North American headline tour to date. Hitting arenas coast-to-coast, it begins June 2 in Minneapolis, MN at The Armory, rolls through major markets, and closes out at The Forum on July 11. Check out the full itinerary below. Get tickets HERE.