The National Football League and Electronic Arts Inc. continued to showcase the entertainment power of esports with EA SPORTS through the Ultimate Madden Bowl Final.
Voiced by NFL Hall of Famer Tony Gonzalez, the event took place yesterday evening ending the 2022 Madden Championship Series. It became the biggest Madden National Football League esports event in franchise history.
Senior Vice President of Consumer Products at the NFL , Joe Ruggerio says, “The Ultimate Madden Bowl athlete broadcast provides a first-ever opportunity to bring a Madden NFL esports storyline to the NFL fan in a way told by some of their favorite NFL players and Legends.”
For the first time, the bowl allowed fans the opportunity to watch through the lens of football greats like Chargers’ Derwin James Jr., Ravens’ Marquise “Hollywood” Brown, and ESPN NFL analyst Marcus Spears through a headlined special exclusive broadcast on @NFL Twitter.
The premiere of the Ultimate Madden Bowl Halftime Show featured Madden NFL 22 soundtrack artist Moneybagg Yo along with Blocboy JB,elevating the esports event.
Moneybagg Yo says “..To have the opportunity to perform in the first-ever Ultimate Madden Bowl Halftime Show is a full-circle moment for me, and I’m grateful for the platform.”
Senior Vice President of Strategic Growth Brand for EA, Anthony Stevenson says,”It’s amazing to celebrate our Madden NFL Championship Series finale with such incredible partners, talent, and distribution.”
Live from the Madden NFL Championship Series state-of-the-art virtual set, the Ultimate Madden Bowl Final broadcast pitted 7th ranked Wesley vs. top-seeded Henry with a $1 million prize purse majority share on the line.
In the end, Henry won 35-31 on a last second gut wrenching touchdown.