After 98 years, Converse is updating the famous Chuck Taylor All-Star shoe. The shoe has been a staple modern culture for years. The company is adding some great new additions into the shoe that will beginning selling in store’s on Tuesday, July 28.
The new addition to the new Chuck’s will be:
- Innovative features
- Nike Lunarlon sockliner for superior full foot cushioning and arch support
- Foam padded collar and non-slip gusseted tongue for 360-degree comfort
- A perforated micro suede liner, for breathability during extended periods of wear.
- Premium details
Constructed from durable premium canvas, the exterior of the Chuck Taylor All Star II elevates the sneakerâ€™s most recognizable features with premium details including:
- A fully embroidered All Star patch
- On-trend high foxing
- Monochrome matte eyelets
â€œThe Chuck Taylor All Star is one of the most legendary and iconic sneakers of all time,â€ said Jim Calhoun, Converse President and CEO. â€œThe launch of Chuck II is a ground-breaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking.”
Since its debut in 1917, the Chuck Taylor All Star has become one of the worldâ€™s most celebrated sneakers, with fans, artists and musicians adopting the brand as a badge of creativity and self-expression. In creating the Chuck II, Converse obsessed over creative spirits around the world joining them on tour, in concert halls and art studios, on sidewalks and at all-night parties, and realized they wanted more. The Chuck Taylor All Star II is designed to meet the demands of the creative lifestyle and is built for the next generation of self-expression. Now, this beloved classic receives an innovative refresh, with product enhancements that stay true to the time-honored aesthetic while also providing modern comfort solutions in a premium execution
â€œThe Converse Chuck Taylor All Star II is a sneaker that started with one simple notion: obsession,â€ said Richard Copcutt, Vice President/General Manager of Converse All Star. â€œWe listened and took it to heart that people love their Chucks and want sneakers that are built to enable them to do more. The Chuck II is the full expression of this consumer obsession, staying true to the DNA of the original.â€
The new Chuck’s will sell for $70 for the lows and $75 for the high top, only $20 more than the original sneaks.They come in the following colorsÂ Black, White, Red and Blue.