Nike’s new “Just Do It” TV commercial is set to air during the NFL’s season opening game Thursday, narrated by Colin Kaepernick and starring other athletes, such as LebRon James, Serena Williams and Odell Beckham Jr.
The commercial encourages others to follow their dreams and go for what they believe in. Colin Kaepernick urges viewers to not limit their selves to just one goal, but instead reach for many. “Don’t settle for homecoming queen or linebacker, do both,” Kaepernick says in the new Nike ad.
Watch the full spot here:
The commercial comes just after Nike’s controversial announcement that Kaepernick is one of the athletes commemorating the 30thanniversary of the brand’s slogan. The black-and-white ad shows Kaepernicks face with the words, “Believe in something. Even if it means sacrificing everything.” Kaepernick, the former San Francisco 49ers quarterback hasn’t played in game since the 2016 season, after leading player protests against police brutality by kneeling during the national anthem. He has since filed a lawsuit alleging that NFL teams conspired to keep him unsigned.
#Nikeboycott was trending across Twitter this week, with the company receiving support as well as people destroying their Nike gear online, burning shoes and cutting through the brands logo.
Nike doesn’t seem to be fazed, however. “So don’t ask if your dreams are crazy, ask if their crazy enough,” says Kaepernick at the end of the ad.