On June 27th and June 28th long lines of makeup and hair lovers filled the Pasadena Convention Center for the 3rd annual PHAMExpo. The two-day trade show of professional hair and makeup consists of beauty educators sharing tips and trends, exhibitorâ€™s exclusive releases, and discounted shopping opportunities from some of the biggest brands in the beauty industry.
Phamexpo is organized by the same director of the January trade show, IMATS (International Make-up Artists Trade Show), and has been filling the demand for makeup fiends in Los Angeles who are looking to get their summer fix.
This yearâ€™s long list of professional educators included Face Off finalist and Special Effects Artist, Drew Talbot, as well as YouTube sensation, Manny MUA and celebrity Makeup Artist and Melt Cosmeticâ€™s owner, Lora Arellano.
Melt Cosmetics received long lines at the expo as they launched an exclusive release of their â€œnoodâ€ collection. The brand new collection contains four different neutral lip colors entitled â€œnood,â€ â€œsext,â€ â€œlaced,â€ and â€œcatsuit.â€ While it is known the collection is set to release to the rest of public in July, the date has yet to be announced.
View our video to see some of this yearâ€™s highlights and catch the swatches of Melt Cosmeticâ€™s new â€œnoodâ€ collection.
As the Phamexpo website reports, 2015 has been its most successful year thus far and is expected to grow within the next few years. To read more information on the PHAMExpo and stay updated on next yearâ€™s details, visit www.phamexpo.com.