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PIONEER LAUNCHES SAFE & SOUND TOUR TO PROMOTE SAFER DRIVING AMONG HIGH SCHOOLERS

Pioneer LogoLONG BEACH, CA – With another school year starting and students back in class, Pioneer Electronics (USA) Inc. announces the launch of its Safe & Sound Tour, a campaign created to encourage safer driving among teens.

Pioneer and retailers will partner with local high schools to demonstrate car audio products at varsity football and basketball games across the U.S.  Teens and parents in attendance will have the opportunity to receive discounted products and/or free basic installations offered by the local retailer. Pioneer will also give back to the communities by making a cash contribution to the participating schools. Check presentations will take place at varsity home games during the fall football season/winter basketball season.  For more information about Pioneer’s Safe & Sound Tour and for a list of participating high schools and retailers, visit pioneerelectronics.com/safeandsound.

In an online survey conducted by Harris Poll on behalf of Pioneer Electronics in May 2015,among 1,801 vehicle owners, 44 percent of smartphone owners admitted they text and drive. What’s more, 86 percent of survey participants have witnessed other drivers texting behind the wheel. These stats highlight the need for education about the choices and options available to consumers to make safe driving choices.

Partnering with the Mobile Electronics Specialist of America (M.E.S.A.) retailer group, Pioneer will showcase its Networked Entertainment eXperience (NEX) in-dash multimedia receivers to 50 high schools across the nation. The latest NEX models, the AVIC-8100NEX, AVIC-7100NEX and AVH-4100NEX, complement today’s connected lifestyle and feature both Android™ Auto and Apple CarPlay™ connectivity, allowing drivers to connect their compatible smartphones to their vehicles in the smartest and safest way possible.

Retailers will also showcase Pioneer’s audio products that bring high-quality sound and entertainment to the driving experience. Pioneer’s TS-D component speakers, shallow subwoofer and new 5-channel amplifier will be on display as solutions for improving a vehicle’s sound quality and audio capabilities.

“Designing products that encourage safe and attentive driving habits is important to who we are and what we do,” said Ted Cardenas, vice president of marketing for the Car Electronics Division at Pioneer. “With school in full swing, we wanted to show teens and parents that there are intelligent ways to stay connected while on the road.  Pioneer’s products make it easy for drivers to update their existing vehicles, particularly teens driving older vehicles, with the latest connectivity options and better audio too.”

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Michael Sandoval

Michael created MUSE/MUSE TV after a career in professional sports and journalism. Born and raised in Los Angeles, California. He attended Don Bosco Technical Institute in which he studied Electronics and Computer Science and California State University, Fullerton in which he graduated with a degree from the College of Communication in Journalism. He is a big Foo Fighters fan, loves Star Wars and loves photography. Member of the Los Angeles Online Film Critics Society.

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