What do you get when you mix, an “OG” reggaetonero, two sultry Latin singers and three brothers? A new irresistible new summer anthem entitled “RUNAWAY.”
Last Friday Latin singer Natti Natasha posted in her Instagram a cover shot for a new collaborative single, with Sebastian Yatra, Daddy Yankee and non-other than the Jonas Brothers. Yes! The Jo-Bros are jumping on the Reggaeton train.
“RUNAWAY” is an electrifying tune that premiered worldwide with MTV’s ‘First Look’ on their Times Square billboard. With the track’s seductive rhythms, unique sounds, and extraordinary melody, “RUNAWAY” is one of those tracks that will undoubtedly redefine the current international pop scene.
Together, these artists are bringin the Spanglish bop to mainstream radio, with some youthful dance moves and colorful lyrics. A catchy introduction by the Jonas Brothers along with the charisma and talents of Sebastián Yatra, the power of Daddy Yankee, and the melodious voice of Natti Natasha. Will undoubtedly lead to this track to the top of global music charts.
“When the opportunity came about to work with Yatra, Natti, and Daddy Yankee it was a no brainer. We love Latin music and are so excited for the fans to hear us on our first Latin feature!” – Jonas Brothers
In less than two months, the Jonas Brothers are set to embark on their world tour “Happiness Begins.” Since announcing their reunion back in February, the brothers have been a skyrocketing trajectory! With multiple magazine covers and successful singles, that have put the brothers at the top of the music charts, simultaneously breaking records. Now with the release of “RUNAWAY”, that has already gotten 21 million views come its release Friday morning. This new single will put them at the top of the Latin charts.
“Runaway is a powerful song, full of energy and color. The collaborations are a dream come true, Jonas Brothers, Daddy Yankee and Natti Natasha. I’m very grateful to each of them and I hope to connect with people of all ages; it’s a song for the whole family.“– Sebastian Yatra
Since the release of his second album “Fantasia,” Yatra has been flying quiet high. His album debut at No. 1 on the Latin Pop charts, was nominated for Latin GRAMMY and various music awards, and boasts an upward of 7 billion views on YouTube and 3.5 billion streams on audio platforms with hits such as, “Un Año,” “Cristina,” and “Ya No Tiene Novio.”
“RUNAWAY” marks a new cycle for Yatra, which highlights his power as a bilingual star of international reach. The music video’s overall inclusive representation ensures “RUNAWAY” will undoubtedly become the next viral phenomenon in music.