Snow Tha Product Records ‘Esto No A Terminado’ For ‘The Forever Purge

Mexican-American female rapper Snow Tha Product released her new single “Esto No A Terminado,” an original song recorded for The Forever Purge. The song, which translates to “This is not over,” was written specifically for the film, and essentially tells the story through its music that is directly tied to the film’s events

This is not a test/ This is what you made me do/ Got me against the wall, and you want to blame me too,” are the opening lyrics to the track that also features verses that speak of struggle and desperation. “But this isn’t over/ I got nothing to lose, and everything in my heart is telling me that it’s time/ I’m going against the odds/ When sh*t is life or death/ Then what the f*ck is the law.”

The Forever Purge is the latest installment in the Purge trilogy; This infamous terror franchise where citizens of the United States are allowed one night of anarchy. However, this summer, all the rules are broken as a sect of lawless marauders decides that the annual Purge does not stop at daybreak and instead should never end. In this new chapter, directed by Mexican filmmaker Everardo Gout, no one is safe! 

The film stars Mexican actress Ana de la Reguera as Adela, a woman who lives in Texas with her husband Juan, played by Tenoch Huerta. Juan works as a ranch hand for the wealthy Tucker family, and after impressing the family patriarch, Caleb (Will Patton), ignites the jealous anger of Caleb’s son, Dylan (Josh Lucas).

On the morning after The Purge, a masked gang of killers attacks the Tucker family—including Dylan’s wife (Cassidy Freeman) and his sister (Leven Rambin), forcing both families to band together and fight back as the country spirals into chaos and the United States begins to disintegrate around them.

The Forever Purge premieres in theaters Friday, July 2.

Michael Sandoval

Michael Sandoval is the Founder and Executive Producer of MUSE TV, as well as the Producer of NEWS x MUSE, Destination: The Theme Park Travel Show, and he is the Co-Executive Producer of "Hey Han" with Executive Producer and host, Hannah Fletcher. MUSE TV originated as a website covering music and entertainment news in 2012. The company has expanded to YouTube, as well as having its own podcast. One decade later, the MUSE TV Network now exists on Roku and Amazon Fire TV. Sandoval grew up in East Los Angeles, having graduated from Don Bosco Technical Institute. He began his journalism career in junior college where he wrote for the San Gabriel Valley Tribune and Whittier Star News, covering high school sports. Michael then continued his education at Cal State University, Fullerton in which he worked at KTLA as a production assistant for Kurt the Cyberguy. His journalism career eventually led to the transition into the realm of professional sports- specializing in marketing, sales, event planning and public relations with the National Hockey League, Los Angeles Angels, Los Angeles Galaxy and Los Angeles Dodgers. Michael later crafted a hybrid of his journalism career, combined with his newfound marketing skills to create not only the MUSE TV as a news outlet, but also the MUSE TV Internship Program. This program exists with the mission to help develop the next generation of journalists.

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