During CES Unveiled which was held at the Mandalay Bay in Las Vegas, Nevada we found a special little feathery friend that was created to help children who are battling cancer.
MUSE Crystal Williams talked with the Co-Founder/Chief Creative Officer Hannah Chung of Sproutel about their product, My Special Aflac Duck.
Sproutel are a group of digital storytellers, engineers, artists, tinkerers, troublemakers, and doers. Their passion for kids’ health is personal to them as it was driven by many of the employees own experiences with illness and health management.
The Rhode Island based company along with the Aflac Cancer Center have created a cuddly comforting companion for kids with childhood cancer and Aflac’s promise that you are not alone. The product uses emotion tiles and more in engaging play to help comfort children coping with cancer.
The duck comes to life through naturalistic movement, distinct emotions, and an interactive app that enables kids to explore the duck’s virtual world.
Aflac aims to get this feathered friend in the hands of every child in the US newly diagnosed with cancer at no cost to the family to help in cheering the spirits of children.