Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announcedÂ Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired byÂ Star Wars: The Last Jedi.
The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home newÂ The Last JediÂ products, they will have the opportunity to activate a unique augmented reality experience featuringÂ Star WarsÂ characters, including fan-favorites and new surprise additions from the film.
â€œForce Friday II is a major milestone in the countdown toÂ Star Wars: The Last Jedi.Â Star WarsÂ has always championed new technology, and we are excited thatÂ augmented reality willÂ allow fans to experience the universe in a whole new way,â€Â says Kathleen Kennedy, President of Lucasfilm.
From September 1-3, retailers around the world will invite fans toÂ Find the ForceÂ by taking part in an AR treasure hunt. Hereâ€™s how it works: first, download theÂ Star WarsÂ App, which is your one-stop-shop for all thingsÂ Star WarsÂ (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains theÂ Find the ForceÂ logo. When you scan the graphic using theÂ Star WarsÂ App, youâ€™ll reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters
(15 in total across the programâ€™s three-day run). Click here for more information:Â www.starwars.com/findtheforce.
â€œForce Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in theÂ Star Wars: The Last JediÂ product line, which is our most innovative yet – we canâ€™t wait for fans to see whatâ€™s in store.â€ said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.
Fans can download the latest version of theÂ Star WarsÂ App (v. 2.3 or higher) beginning Aug. 24 for an early look at the new Porg characters in AR before the AR treasure hunt goes live at retail.
By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to theÂ Star Wars: The Last JediÂ premiere in December.
No Purchase Necessary. Enter sweepstakes between August 31, 2017 at 7:00 a.m. Pacific Time (â€œPTâ€)/3:00 p.m. British Summer Time (â€œBSTâ€) and September 4, 2017 at 2:59 a.m. PT/10:59 a.m. BST. Open to legal residents in 50 U.S. + D.C., Canada (excluding Quebec), Australia, United Kingdom, Republic of Ireland, France, South Korea and Chile who are 18+ or the age of majority in their place of residence, whichever is older. Limit 15 entries per person. There is 1 Grand Prize available to be won (ARV: US $4,500). Grand Prize winner must travel to Los Angeles, California USA on or about December 12, 2017. Visit starwars.com/findtheforce. for Official Rules including details on how to enter, additional eligibility requirements, prize descriptions and limitations. Void where prohibited. Sponsor: The Walt Disney Company (Australia) Pty. Limited, Level 5, Chapel Street, South Yarra, Victoria 3141, Australia.
More information aboutÂ Find the ForceÂ and a how-to video is available atÂ www.starwars.com/findtheforce.
Â Star Wars: The Last JediÂ opensÂ in U.S. theaters on December 15, 2017.