Glendale, CAÂ â€“ A team ofÂ Star WarsÂ superfans today revealed the new toy line for the highly anticipated â€œRogue One: AÂ Star WarsÂ Storyâ€ movie via a series of fan-made animated shorts launching on theÂ Star WarsÂ YouTubeÂ channel. As part of a competition in collaboration with creative networkÂ Tongal,a team was assembled to write, direct and produce original, fan-made stop-motion shorts starring key toys from the new line to kick off a global UGC contest that asks fans to share their own â€œRogue Stories.â€
â€œThese fan-created shorts are a tribute to the incredible content that theÂ Star WarsÂ community posts online every day,â€ said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. â€œThe Go Rogue campaign was designed withÂ Star WarsÂ fans in mind â€“ we want them to be front and center in the run up to â€˜Rogue Oneâ€™ by imagining and creating their own Rogue Stories.”
WhenÂ Star WarsÂ news breaks, many fans worldwide react by sharing their own videos online.Â According to new research, fans postedÂ over 838,000 pieces ofÂ Star Wars-relatedÂ content on YouTubeÂ in the past year alone, which is more thanÂ 2,296 per day and nearly 96 per hour.Â Star WarsÂ fan-generated contentÂ is alsoÂ incredibly popular, accruing moreÂ thanÂ 16.3 billion views in the last yearÂ â€“ equivalent to everyone in the world viewing at least twoÂ fan-created videos.
The global contest, which kicks off September 30, invites fans to share their own short stories or skits set in a galaxy far, far awayâ€¦Â Winning entries from around the globe will be chosen by a panel including â€œRogue One: A Star Wars Storyâ€ director Gareth Edwards. Beginning September 30, teen and adult fans can enter the Go Rogue contest onÂ StarWars.com/GoRogue. In addition to the global contest onÂ starwars.com, in the U.S. and parts of Canada, kids 8-12 can participate onÂ Disney.com/MyRogueStory. Winners will be invited to Lucasfilm in San Francisco to attend a screening of â€œRogue One,â€ and see their short story on the big screen.
The fan-created shorts showcasing the new line of â€œRogue Oneâ€ toys for the first time launches on theÂ Star WarsÂ YouTubeÂ channelÂ today, with new installments rolling out through September. The team was lead by James DeJulio at Tongal, and the series was written byÂ Kevin UlrichÂ and brought to life by stop-motion animators and directorsÂ Dan MacKenzie and Tucker Barrie.Â The stories follow the adventures of â€œRogue Oneâ€ toys from Hasbro, LEGO, FUNKO, JAKKS Pacific, Mattel and Disney Store as they try to track down the building instructions to the LEGO Star Wars Death Star set which have been misplaced by the Empire.
â€œIâ€™ve been aÂ Star WarsÂ fan my whole life so this is a dream project,â€ says James DeJulio, co-founder of Tongal. â€œItâ€™s been amazing to see what an inspirationÂ Star WarsÂ has been to so many members of our creative community, whether thatâ€™s coming up with their ownÂ Star WarsÂ storylines, or playing out scenes withÂ Star WarsÂ toys at home with their kids. Iâ€™m excited to share this first â€˜Rogue Storyâ€™ with the world and hope it inspires other fans to share theirs.â€
Fans can pre-order a handful of select items seen in the â€œRogue Storiesâ€ beginning September 2 at mass retailers, Disney Store locations andÂ disneystore.com. The full range of new â€œRogue Oneâ€Â andÂ Star WarsÂ products will be available globally starting onÂ September 30. Join the global #GoRogue conversation on social.