Universal Studios Hollywood Introduces â€œThe Wizarding World of Harry Potterâ€Â Bringing the Most Anticipated Global Phenomenon to California in anÂ Authentic Entertainment Experience, Beginning Spring 2016
Hollywood, CA Â â€“ The countdown to â€œThe Wizarding World of Harry Potterâ„¢â€ begins today as Universal Studios HollywoodSM Â announces the Spring 2016 arrival of the West Coastâ€™s most anticipated entertainment experience and the introduction of the landâ€™s signature attraction, â€œHarry Potter and the Forbidden Journeyâ€ in hyper-realistic 3D-HD.
More than five years in the making, and inspired by J. K. Rowlingâ€™s compelling stories and characters and the Warner Bros. films, â€œThe Wizarding World of Harry Potterâ€ at Universal Studios Hollywood will bring guests the same authenticity and storytelling found at Universal Orlando Resort and Universal Studios Japan and is expected to attract Harry Potter fans and visitors from all over the globe for decades to come.
Visitors will be swept into a fully immersive themed land that brings the Harry Potter fiction and films to life with impeccable detail and precision. â€œThe Wizarding World of Harry Potterâ€ will be faithful to the visual landscape of the fiction and films, including Hogwarts castle which will serve as its iconic focal point.
â€œHarry Potter is an exhilarating multi-generational global phenomenon that has captivated the worldâ€™s attention across every one of its mediums, from books and movies to exhilarating theme park adventures,â€ said Larry Kurzweil, President of Universal Studios Hollywood.Â â€œWith its imminent arrival to The Entertainment Capital of L.A., Universal Studios Hollywood is thrilled to bring our guests a new, compelling experience of â€˜The Wizarding World of Harry Potterâ€™ as we embark on this next chapter in our storied history.â€
“The momentum behind J.K. Rowlingâ€™s wizarding world is as strong as ever and we are incredibly excited to bring Hogwarts to Hollywood,” said Brad Globe, President, Warner Bros. Consumer Products. “Fans around the world have experienced the magic at â€˜The Wizarding World of Harry Potterâ€™ in Orlando and Osaka and we look forward to continued success with our partners at Universal Studios Hollywood as we offer more fans a chance to step into this immersive environment.”
Like its counterparts, Hogwarts castle will sit at the heart of â€œThe Wizarding World of Harry Potterâ€ where the landâ€™s signature ride, â€œHarry Potter and the Forbidden Journeyâ„¢” will take guests on a journey into many memorable scenes alongside Harry, Ron and Hermione. Traveling by Floo powder, guests will soar high above Hogwarts, partake in a Quidditch match, narrowly escape a dragon attack and have a close encounter with the Whomping Willow.
â€œHarry Potter and the Forbidden Journeyâ€ is an achievement in pioneering theme park ride technology featuring a groundbreaking robotics ride system, fused with elaborate filmed action sequences and immersive visceral effects.Â Sporting Quidditch-inspired 3D goggles, guests will venture through journeys experienced by Harry and his friends, spiraling and pivoting 360-degrees along an elevated ride track on a whirlwind adventure of a lifetime.
At Universal Studios Hollywood, “Harry Potter and the Forbidden Journey” will make its U.S. debut as a dynamic 3D-HD adventure designed to further immerse guests in an already captivating storyline.
Also within â€œThe Wizarding World of Harry Potter,â€ the enchanting family coaster, â€œFlight of the Hippogriffâ€ will debut as Universal Studios Hollywoodâ€™s first outdoor coaster.
â€œThe Wizarding World of Harry Potterâ€ will resonate with immense detail, inviting guests to revel in Harry Potterâ€™s epicurean world with the opportunity to enjoy authentic food and beverage at multiple locations, including: Three Broomsticksâ„¢ and Hog’s Head pub, as well the Magic Neep and Butterbeerâ„¢ carts.
A foray through the shops will add to the authenticity of the land with eight retail shops and locations, including Honeydukesâ„¢, Ollivandersâ„¢, Owl Postâ„¢, Zonkoâ€™sâ„¢ Joke Shop, Wiseacre’s Wizarding Equipment, Dervish and Banges, Gladrags Wizardwear and Filchâ€™s Emporium of Confiscated Goodsâ„¢.
As excitement builds for the Spring 2016 arrival of â€œThe Wizarding World of Harry Potter,â€ in-park guests at Universal Studios Hollywood are able to experience and purchase authentic merchandise, including wands, robes and other collectibles from “The Wizarding World of Harry Potter,” available within the Features Presentation shop, located just inside Universal Studios Hollywoodâ€™s main entry.
To hear details of the Spring 2016 opening of â€œThe Wizarding World of Harry Potterâ€ at Universal Studios Hollywood, please click here.Â The announcement video will be available beginning today, Tuesday, June 2, at 1PM ET / 10AM PT.