EntertainmentTheme ParksUniversal Studios Hollywood

The Supercute Universe of Hello Kitty to debut at Universal theme parks

The Supercute Universe of Hello Kitty will make its debut later this year at Universal Orlando Resort. Sanrio, the global lifestyle brand known for pop icon Hello Kitty, has partnered with Universal theme Parks & Resorts to develop Hello Kitty interactive retail experiences at Universal Orlando and eventually make its way to Universal Studios Hollywood.

Photo Credit: Jazmin Bolaños/ M.U.S.E.
Photo Credit: Jazmin Bolaños/ M.U.S.E.

Sanrio is celebrating their 40th anniversary this year and has been home to characters such as Chococat, My Melody, Badtz-Maru and Keroppi. Since 1960, Sanrio has been an inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio products are available in over 70 countries with 15,000 U.S. retail locations and over 80 Sanrio boutiques.

Hello Kitty’s official retail debut at theme parks will offer special merchandise including stationery, home goods, apparel, accessories and collectibles. Majority of the merchandise will be devoted to Hello Kitty, according to a press release made by Sanrio. However, other characters will also make their presence. Hello Kitty confectionery and special co-branded Hello Kitty Universal park exclusives will also be available.

Photo Credit: Jazmin Bolaños/ M.U.S.E.

The interactive retail experience will allow customers to shop for custom designed merchandise, enjoy photos with Sanrio characters, create souvenir versions of Hello Kitty’s bow, and get to meet Hello Kitty. This partnership offers a new level of entertainment for the brand’s continued expansion into lifestyle entertainment.

Part of Sanrio’s efforts to expand the brand includes recent projects such as ‘Hello Kitty Con’ convention, ‘Hello! Exploring the Supercute World of Hello Kitty,’ a museum exhibition at the Japanese American National Museum in Los Angeles. Hello Kitty’s Supercute Friendship Festival, a reinvention of live character shows and interactive fan festival currently touring, is also among the many efforts that Sanrio is making to bring new connections to fans of all ages.

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