Toyota Spotlight Artist Benjie Escobar

Benjie Escobar stopped with MUSE to talk about his art, working with Toyota and their new vehicle the Toyota C-HR during the closing event for the Hola Mexico Film Festival held at the Plaza de Cultura y Artes on Sunday, June 11.

Escobar an LA-based with expansive collection of influences. Growing up in Pomona he had a vast interest in anime, lowrider bike culture, graffiti, raves, streetwear, DJ culture, Japan, typography, professional design & illustration experience with expanded his influence in his art.

Benjie’s personal and freelance work can be seen on hundreds of T-shirt designs for dozens of brands, in assorted magazines of dubious repute, on more party flyers than would be healthy to attend, stuck on lamp poles you really shouldn’t touch with bare hands, reblogged across the Tumblr-sphere ad infinitum, and occasionally tattooed on unsavory types who make poor life decisions.

In addition to creating more original lettering and graphics and patterns than is even remotely humanly reasonable, Benjie is also known for curating art exhibitions, inventing new zine genres, art-directing gourmet burger festivals, building brands, and giving priceless off-the-cuff marketing tips to anyone who cares to listen, or just happens to be within earshot.

For more on his art please visit his site at

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Michael Sandoval

Michael created MUSE/MUSE TV after a career in professional sports and journalism. Born and raised in Los Angeles, California. He attended Don Bosco Technical Institute in which he studied Electronics and Computer Science and California State University, Fullerton in which he graduated with a degree from the College of Communication in Journalism. He is a big Foo Fighters fan, loves Star Wars and loves photography. Member of the Los Angeles Online Film Critics Society.
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