EntertainmentTV

WARNER MEDIA ANNOUNCES A NEW COLLABORATION JUST IN TIME FOR BLACK FRIDAY

Warner Media’s HBO Max is about to enter the living room of tens of millions of Amazon device customers, just Black Friday shopping intensifies.

Beginning today, HBO Max, the popular streaming platform will be available on Amazon Fire TV streaming devices, Fire TV Edition smart TVs, and Fire tablets.

The direct-to-consumer streaming with 10,000 hours of curated premium content, is home to best in class quality entertainment. Featuring the greatest array of storytelling for all audiences with the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and much more.

“We are very excited that Amazon customers will now be able to enjoy the best-in-class content that lives within HBO Max,” said Tony Goncalves, Head of Sales and Distribution for WarnerMedia. “Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love. Fire TV is a favorite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer.”

Immediately upon launch, current subscribers of HBO through Amazon’s Prime Video Channels will be able to log in to the HBO Max app with their Amazon credentials at no additional cost. The HBO app on Fire TV and Fire tablets will automatically update to become the HBO Max app; customers will be able to log in using their existing HBO credentials. New customers can also subscribe to HBO Max directly in the app. Additionally, all existing HBO Max customers – regardless of how they subscribe to the platform – can now access all of HBO Max via supported Fire TV and Fire tablet devices using their existing provider credentials.

“We’ve worked closely with HBO for many years to bring their great content to Fire TV and to make it easier to discover and enjoy with features like search integration, Alexa and personalized recommendations,” said Marc Whitten, Vice President of Amazon Entertainment Devices and Services, “We are excited to continue that partnership with the launch of HBO Max to bring even more incredible content to customers on Fire TV.

“Alexa, play Raised by Wolves.”

HBO Max will be compatible with the entire Fire TV line-up including the all-new Fire TV Stick and Fire TV Stick Lite. Amazon Fire TV is the #1 streaming media player family in the US and along with Amazon Alexa. Customers can seamlessly navigate to the HBO Max app via voice control. HBO Max content is also integrated into universal search on Fire TV, meaning that its content will appear in searches such as “Alexa, find dramas” or “Alexa, find Game of Thrones.” Customers can also ask Alexa to start watching something specific; “Alexa, play The Undoing.”

With Black Friday a little over a week away. Purchasing a new Fire TV and or tablet as a gift seems perfectly adequate given its new addition. This month, HBO Max debuts its much-anticipated Max Originals, including The Flight Attendant starring Kaley Cuoco, Superintelligence with Melissa McCarthy and the Fresh Prince of Bel-Air Reunion.

As well as premieres of HBO’s critical hit new series Industry and special event Between the World and Me, a gripping adaption of the New York Times #1 bestselling book by Ta-Nehisi Coates. Fan-favorite films including Magic Mike, 13 Going on 30 and The Dark Knight are also available debuting on HBO Max this month.

December brings the return of Euphoria with a special episode and the debut of Steven Soderbergh’s film Let Them All Talk starring Meryl Streep, as well as the platform’s very first holiday special, My Gift: A Christmas Special from Carrie Underwood.

For more information on ways to access or to subscribe, visit HBOMax.com.

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