Here is an exclusive look at the SXSW shot film, Red Sands which premieres on March 7.
On the notorious border of El Paso, Texas and Cd. Juárez, Mexico, an off-road culture thrives in the untamed dunes of the Chihuahuan desert. Red Sands is about the singular identity of an intergenerational community and the scene they’ve created in a desert known for its red hues. The Mexican-American population finds solace through off-roading, using the desert dunes as a canvas to imprint their unique identities. The film follows characters from the past and present reflecting on their journey while headlines of danger loom overhead, threatening the very space in which their identity is rooted. Red Sands pulls the viewer into an exhilarating never-before-seen world, highlighting the resilience and beauty in a place mostly unknown to outsiders.
