NEWS x MUSE Michael Sandoval talks with the director of Flamin’ Hot, Eva Longoria on the Red Carpet of the 2023 Imagen Awards held in Downtown Los Angeles.
The inspiring story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin’ Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
The Imagen (pronounced ee-mah-hen) Awards program was established in 1985 from a suggestion by veteran television producer Norman Lear to assure accurate, meaningful portrayals of the Latino community in the media. Later, as The Imagen Foundation, it expanded its programs and initiatives to further its mission to serve as a bridge between the Latino community and the entertainment industry in providing access, education, and resources for Latinos in the industry, as well as those seeking careers in entertainment. More information on the organization and details of the event can be found online at https://www.imagen.org and its social media channels: Facebook, Twitter, Instagram, and TikTok.
Watch the Eva Longoria directed Flamin’ Hot now on Hulu and Disney+.
