Vevo, the world’s leading music video network, has released Becky G’s “Official Live Performance” of “Glitch,” a track from her album “Baraja Bendita,” which is out now. The video is the second installment in an exclusive series of performance videos, following the previously released “2AM.”
“Official Live Performance” is Vevo’s flagship original content franchise. The series creates immersive, custom-built worlds for top artists to showcase their talent through live performance. The productions result from close creative collaboration between Vevo, the artist and their team, and are designed to help artists connect with global fans through exclusive visuals tailored to each album’s vision.
“Each song on Baraja Bendita really evokes a different kind of emotion, and I was able to channel that for each video in this project,” Becky G said. “I enjoyed expressing myself and transforming the space into something new for each song. I can’t wait for fans to experience it in this new and unique way.”
The “Glitch” video stands in sharp contrast to the soft, introspective tone of “2AM.” Where that video was quiet and reflective, “Glitch” opens with confidence and power as Becky G picks the camera up off the ground and stares directly at her audience. Dressed in a white bodysuit, navy sweatpants and black strappy heels, she performs a tightly choreographed routine surrounded by dancers, set against flashing lights.
Becky G and Vevo have collaborated before on a Vevo Footnotes video, in which she offered commentary on the creation, lyrics and meaning behind several of her biggest hits, including “Bailé Con Mi Ex.”
“We’re excited to have worked with Becky G, a trailblazing artist that not only brought so much passion to our shoot, but seamlessly blends genres and culture to empower her community and transform Latin music,” said JP Evangelista, executive vice president of content, programming and marketing at Vevo. “Intimate and vulnerable, her performance makes you feel like a guest within Becky’s home.”
Evangelista added that “Glitch” offers a glimpse into the larger world of “Baraja Bendita.” Each video in the series has its own distinct look, choreography, lighting and energy — much like an unexpected card dealt from a shuffled deck, he said. The series will conclude with a final short film for the album.