Creating a focus on the Latin experience, the best representation firm, Range Media Partners have released the formation of NTERTAIN which will be led by the NEON16 co-founder and industry veteran, Lex Borrero alongside Tommy Mottola the legendary music mogul.
NTERTAIN will focus on the creation, production, and development of premier content across globally as it tells Latin stories as it represents the global power and success of Latin culture, brands and talent.
“I saw a huge need for more Latin creatives in Hollywood and more importantly, a lack of quality stories being told in a way that made a difference in the perception of Latins, and that truly represented us as a culture. Our goal is to change that, and in the process, create incredible content that will NTERTAIN,” said Borrero.
Borrero and Mottola had previously worked together and wanted to bring the Latin culture and music to a bigger audience in the United States and worldwide.
“Music has always been at the epicenter of culture…today LATIN MUSIC is THE Global Pop-Culture! NTERTAIN will develop unique and 100% authentic content and programming that will resonate with the global pop general market and beyond,” said Mottola.
Miami, Florida will be home of NTERTAIN as it is led by Borrero and Mottola alongside the CEO of Range Media Partners, Peter Micelli.
“Range Media Partners are thrilled to be joining forces with Lex & Tommy, two luminary culture creators who are transforming the entertainment business. Lex is a maverick executive in the Latin music & content space and Tommy is an indelible titan! We are so proud to put our collective experience together to support exceptional Latin talent in creating and shaping culture through music and storytelling. The NTERTAIN partnership speaks right to the essential mission and vision of Range Media Partners, and the kind of industry change we hope to help facilitate,” shared Peter Micelli, CEO of Range Media Partners.