In celebration of Latin Heritage Month, HBO Max, along with the launch of the Moving Pa’lante spotlight page, will honor Latin culture and its many talented community members by highlighting content on the platform that celebrates the Latino experience.
Beginning this weekend, the Moving Pa’lante spotlight page on HBO Max will showcase a collection of curated programming, featuring compelling films, music specials, documentaries, and original programming that focus on the Latino experience.
Sept. 18th → Moving Pa’lante @ NY Latino Film Festival (NYC)
HBO Max Pa’lante! will close out the summer at NYLFF as we salute the Latin culture with live music performances, food, games, and an evening that will have you Moving Pa’lante!
Sept. 21st → Moving Our Music Pa’lante:
How HBO Max is Taking Sound to Screen (Billboard Latin Music Week – MIAMI).
Go beyond music sales and take music storytelling to another level while moving “la cultura Pa’lante.” Join HBO Max executives, Jessica Vargas and Leslie Cohen, along with artist Farruko and Loud and Live producer Edgar Martinez as they delve into how HBO Max creates and markets its slate of acquired Latin music films and documentaries, sharing their creative process and the strategies they use to deliver compelling content that resonates with fans across the US and Latin America.
Sept. 24th – 26th Pa’lante! Virtual Concert Watch Parties
Ada Rojas from Vecina Couture and influencers will host virtual watch parties in partnership with Pa’lante! to promote concert specials on the platform.
This month-long festivity will also include a free outdoor event at the New York Latino Film festival that will celebrate Latin music with an exceptional performance by multi-platinum selling singer-songwriter and reggaeton star Justin Quiles, a panel at the Latin Billboard Conference, and a pop-up event in Los Angeles introducing Pa’lante! University – an evergreen program that stands to educate, empower and celebrate Latin culture through content and experiences.
Included on the Moving Pa’lante! Spotlight page in the HBO Max app will be musical specials, critically acclaimed movies and TV shows, Latino-directed films, stand-up specials, and more!
Recently, HBO Max Pa’lante! Launched the Pa’lante! Promise to support Latino creatives through a creative partnership with OneFifty—WarnerMedia’s artistic studio focused on curating, developing, and investing in bold, innovative, fresh, and compelling storytelling.
In a statement, Jessica Vargas, Director of Multicultural Marketing at HBO Max and HBO, spoke about the great strides the company is taking on inclusivity. “The Pa’lante! Promise and WarnerMedia OneFifty is a great example of a network creating a platform where Latin creatives and their work are supported and elevated, through promotional campaigns that resonate with our audience authentically.”
“We are thrilled and excited to be collaborating with HBO Max Pa’lante! on this exciting and powerful slate of projects,” said Axel Caballero, Head of WarnerMedia OneFifty & Vice President, Artistic and Cultural Innovations. “This slate captures the vision of the amazing artists involved and that of OneFifty.”
The Sun Who Can’t Play Trumpet (short), A Love Supreme (feature), L.Atinas (episodic), and Harvest (feature) will go into pre-development next year. Additionally, HBO Max and WarnerMedia OneFifty proudly announced today the acquisition of a slate of Latin content helmed by Latino filmmakers. These projects will premiere on HBO Max within the following year. The films cover various genres, including short content, unscripted, documentary films, and feature narratives.
ACUITZERAMO – Short
After losing his partner of 15 years, Salvador must confront his late partner’s estranged son, Anthony, who was unaware of his father’s homosexuality.
ANACRONTE – Animated Short
Anacronte is a striking 3D animated non-dialogue short film that personifies humanity’s struggle against the forces of misfortune.
A LA CALLE – Feature
An eye-opening documentary about Maduro’s oppressive regime in Venezuela and the prominent figures opposing the government.
ROSA – Short
Rosa is a part-time florist who runs an illicit operation of shipping the bodies of deceased immigrants back to their home countries.
NINA FURIA – Episodic
A poignant series about the everyday lives of a group of Nicaraguan students exiled in Costa Rica.
SON OF MONARCHS – Feature
A New York City biologist returns to his hometown in Mexico and undergoes a personal transformation in the butterfly forests of Michoacán.
THE 90-DAY PLAN – Short
Comedy, YA, Family
Two young teenagers plan to rob Bank of America by using Hollywood heist films as their guide.
HBO Max Pa’lante! is a social-first audience initiative breaking down barriers for new voices and driving awareness to culturally relevant programming across HBO Max for Latino/a audiences. Founded on the vision of empowerment, resilience, and hope, Pa’lante! (Forward) is a celebration of the am bicultural movement that elevates Latinx stories and voices from across HBO Max.