Univision, the United State’s largest Spanish-language television network, will air its 17th annual Premios Juventud award show August 13th, live from Miami, Florida.
Among the 140 nominees, J Balvin leads with 12 nominations followed by Karol G, Bad Bunny, Anuel AA and Daddy Yankee.
The summer youth award show celebrates Latin artists and influencers in music, fashion and entertainment. This year, the show includes 28 categories, adding new awards reflecting current pop culture trends.
The new music categories include The New Generation Female, The New Generation Male, Spicy Regional Songs, The Perfect Mix, And Featuring and OMG Collaboration.
The Digital/Social/Influencer categories include Together They Fire Up My Feed, #PetGoals, Breaking The Internet and Video with a Purpose. The Fashion category will include Nailed It.
The show has also added new awards to reflect the current global issues, The Quarantune, #StayAtHomeConcert and Influencer with a Cause.
This year they will also recognize and honor heroic individuals who have battled the COVID-19 pandemic and those leading social change, through the Agents of Change award and widely-known figures, that will tell their stories.
Fans are now able to vote for their favorites on PremiosJuventud.com until July 21st at 10 A.M. EST.
As always, they will feature memorable performances by award-winning artists and emerging talent. For the first time, a one-hour-pre-show, beginning at 7 P.M. ET, the “PJ Takeover,” will be hosted by Jomari Goyso, Amara La Negra and Clarissa Molina. The three-hour-long main event, hosted by Ana Patricia Gámez, Francisa Lachapel and Borja Voces, will follow, beginning at 8 P.M. ET.
Unlike past years, the show faces a unique set of challenges brought by COVID-19. Keeping safety in mind, Univision will follow guidelines and restrictions in compliance with local authorities and public health recommendations. Although the show will include a virtual audience, it will use virtual technology to still provide a memorable and entertaining experience for its at-home audience.